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More reason NOT to pay MSRP, even with a new model JL, JLU, JT. With rare exception (Bugatti, Ferrari, Lamborghini , McLaren, and other very exotic and high priced cars), a car manufacturer wants to sell as many units as possible, that is how they make $$. Buying / selling cars is a business...

Other manufacturers make multiple models of the same year on the same assembly line, so why not Jeep.