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I disagree. Selling to the church of Jeep is easy. Luring fans of other brands in the segment and attracting new buyers will be the challenge that final pricing will directly influence. Sustaining sales beyond the initial release year in a increasingly crowded truck market will make pricing...

Test drove a Tacoma TRD back in February. Nice truck overall but I couldn't get used to the seat position. Sitting essentially on the floor for any length of time wasn't all that comfortable. I'm 6'4" and finding a workable seat position with only fore and aft seat adjustment was impossible...