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All - I have a friend who is asking for some help pricing his Jeep Gladiator 2020 Launch Edition. I am not sure what to tell him because he put a lot of custom-work done to it. Would anyone mind giving me an honest assessment on whether he has it listed at a reasonable price? It's listed...

A friend of mine asked for my help selling his 2020 Jeep Gladiator Rubicon "Launch Edition". He custom-designed it for a client who couldn't take it because of COVID-19. He's asking my advice on how he should price it. I've seen prices anywhere from $90K-$120K. He even put together a video...