Some of these signal possible changes on future models. Jeep's "Lower 40" concept signaled a move to large tires on a normal lift suspension with raised fenders to provide clearance. The current generation Rubicon reflected that.
I think the "Convoy" reflects a retro Jeep truck vibe. The two...
Jeep should probably migrate to a modernized version of the original Gladiator. Make the whole truck as wide as the current one is on the outside fenders. Square off the rear door instead of using the Wrangler cut one. The cab would be bigger than the competition and the bed would gain capacity...
I fully endorse Jeep pumping out colorful Jeeps. Wish they'd offer some variety in the cockpit other than black on lower MSRP versions. I won't change JTs until they do a new powertrain. I'd prefer the Hurricane SO but the long promised, never seen hybrid might be a temptation as well.
I like them just because it because it is quirky, goofy, and fun to take the roof off and zip around. I've owned my 2008 JK since Oct 07 and it has morphed several times. No other vehicle can do it as easily and cheaply. (I have a JT also don't jump me because I am on this forum).
I believe the car buying public buys those because it is a "self-licking ice cream cone". They buy white, black, silver because the vast majority of the vehicles on the lots are produced that way as an economics move by the manufacturers.
It would be better to offer both the SO and HO Hurricane because they are 60 to 70 pounds lighter and you won't notice a power difference, but even they are 60+lbs heavier than the 3.6. HO in the Mojave for starters.
But the most impressive thing we could see from Jeep is for the leadership to actually enforce quality standards, instead of the 'good enough for profits' standard. They wrap themselves up in flags and historical footage of MBs during wars, but they just can't live the responsibility to...
The OP highlighted only one portion of the article and others posted the rest. The rest is what is important because it reflects "Executive Speak". It explains why they apparently halted the JT Hybrid because they are not going to continue Gladiators in the current configuration.