I do a lot of driving in soft sand on the beach living on Cape Cod. I had the WildPeaks on my Tacoma (before my Gladiator) and I was real glad that the Gladiator comes with them. They are excellent tires in the sand, snow (New England) and regular road.
On the sand I air down to 10-12-psi...
I wasn't in the market at all, but my daughter was looking for a used Wrangler and I was helping her and sending her links to ones that were in her budget. I had Jeeps in the past; 3 CJ7's and 2 Wranglers, but my last 3 vehicles had been pickup's (Ford F150, Chevy Silverado and Toyota Tacoma)...