JAY

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Let Freedom Ring – Jeep® Brand Recognized for 20th Consecutive Year as America’s Most Patriotic Brand
  • The Jeep® brand retains the No. 1 spot as America’s most patriotic brand for second consecutive decade in annual Brand Keys survey
  • “Since 1941” is a badge of honor proudly displayed on all Jeep brand vehicles, recognizing the Jeep brand’s long-standing military heritage and legendary 4x4 capability leadership for more than 80 years
  • American flags are prominently positioned on doors of the new Jeep Grand Cherokee, Wrangler and Gladiator Freedom special editions as a tribute to the Americans who design, engineer, build and drive the vehicles
  • Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles, including Jeep Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler and Wrangler 4xe, as well as the premium extension of the Jeep brand with the all-new Wagoneer and Grand Wagoneer
  • The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. All Jeep brand SUVs will offer an electrified variant by 2025
  • Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep vehicle owners the utmost care and dedicated 24/7 support
July 15, 2022 , Auburn Hills, Mich. - The Jeep® brand, celebrating more than eight decades of freedom, adventure, passion and authenticity, is ringing in another year as America’s most patriotic brand. For the 20th year in a row, the Jeep brand is America’s most patriotic*, according to Brand Keys Most Patriotic Brands survey. Consumers surveyed based results on brands that best embody the value of patriotism in 2022.

“The Jeep brand is a classic. Its ability to literally own the value of patriotism seems timeless. For the 20 years Brand Keys has conducted the Most Patriotic Brands survey, Jeep has been rated No. 1 by consumers,” said Robert Passikoff, president and founder of Brand Keys. “That value, ‘patriotism,’ is the emotional part of decision-making that accounts for an enormous portion of why consumers have emotionally engaged with the brand. Jeep resonates a degree of allegiance consumers recognize, appreciate and, most importantly, act upon when making a purchase decision. Consumers know there’s a difference between wrapping yourself in the flag and being a brand people believe has actually earned that right. Jeep earned it, owns it, and we congratulate them again this year.”

To determine the 2022 rankings, Brand Keys surveyed more than 5,800 consumers, 16 to 65 years of age, balanced for gender and political affiliation, assessed 1,172 brands in 131 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluate brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today’s patriotism challenges.

“The Jeep brand is incredibly proud of its military heritage with origins that date back to 1941 – the birth of an iconic 4x4-capable vehicle the U.S. Army specifically requested,” said Jim Morrison, senior vice president and head of Jeep brand North America. “The Jeep brand has become synonymous around the world for outdoor adventure and freedom, and being recognized as America’s most patriotic brand for two decades running is a testament to our passionate Jeep community and to all those who protect our independence.”

As a tribute to U.S. military members, the Jeep brand is offering a military-themed, special limited-edition Freedom package for the 2023 Gladiator and Wrangler, featuring military-themed exterior and interior design cues. The Jeep brand will make a $250 donation to military charities with every Freedom edition sold.

Fans can visit the Jeep Store by Amazon for patriotic Jeep merchandise.

*Based on Brand Keys 2003-2022 Most Patriotic Brands Survey

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Dan in Pasadena

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Ok, but why is this important? Fords, Chevrolets, Dodges and later Humvees have been around as long or longer, owned by Americans, used to various degrees by military.

I don't see why people think wrapping themselves in the flag makes them any more patriotic and anyone else. It makes me think they feel insecure about their patriotism.

Maybe this belongs in the "unpopular opinion" thread?
 

redriderjf87

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Ok, but why is this important? Fords, Chevrolets, Dodges and later Humvees have been around as long or longer, owned by Americans, used to various degrees by military.

I don't see why people think wrapping themselves in the flag makes them any more patriotic and anyone else. It makes me think they feel insecure about their patriotism.

Maybe this belongs in the "unpopular opinion" thread?
Agreed, similar to last month's pandering/signaling by Jeep, Ford, everyone else.
 

AngryIrishman

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Ok, but why is this important? Fords, Chevrolets, Dodges and later Humvees have been around as long or longer, owned by Americans, used to various degrees by military.

I don't see why people think wrapping themselves in the flag makes them any more patriotic and anyone else. It makes me think they feel insecure about their patriotism.

Maybe this belongs in the "unpopular opinion" thread?
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BLK HOLE

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Ok, but why is this important? Fords, Chevrolets, Dodges and later Humvees have been around as long or longer, owned by Americans, used to various degrees by military.

I don't see why people think wrapping themselves in the flag makes them any more patriotic and anyone else. It makes me think they feel insecure about their patriotism.

Maybe this belongs in the "unpopular opinion" thread?
Its HMMWV (born in 1983)...and no, they haven't been around as long or longer...and they're a GM product anyway.

But there is some Irony in the most patriotic US vehicle being owned by a company in Amsterdam, lol.
 


Artsifrtsi

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But there is some Irony in the most patriotic US vehicle being owned by a company in Amsterdam, lol.
That's only because, historically, Jeep was owned by American companies that could only manage to fail....
 

BLK HOLE

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That's only because, historically, Jeep was owned by American companies that could only manage to fail....
Chrysler is just a stupid shitty company. Always has been. It was doomed to fail or sell. Sorta did both.
 

RMFSJT

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Its HMMWV (born in 1983)...and no, they haven't been around as long or longer...and they're a GM product anyway.

But there is some Irony in the most patriotic US vehicle being owned by a company in Amsterdam, lol.
I thought A.M. General made the HMMWV and HUMMER then sold the HUMMER name to GM in like 99ish when GM took over the civilian side with the H1/2/3 with A.M. G still making the 1 and GM doing the 2 and 3. There was something in 06 if I remember right GM played a larger roll in the H1 Alpha.
 

BLK HOLE

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I thought A.M. General made the HMMWV and HUMMER then sold the HUMMER name to GM in like 99ish when GM took over the civilian side with the H1/2/3 with A.M. G still making the 1 and GM doing the 2 and 3. There was something in 06 if I remember right GM played a larger roll in the H1 Alpha.
Yeah that’s right. But they all had Chevy drivelines.
 

Artsifrtsi

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Chrysler is just a stupid shitty company. Always has been. It was doomed to fail or sell. Sorta did both.
Before Chryco was AMC, bankrupt - would have failed sooner if not for Jeep sales... before that Kaiser/Willys same fate, and Jeep kept the whole company afloat longer.

 

 
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