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Apparently Gladiator competition is coming.... Ford Bronco Pickup

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This article about a 2024 Bronco truck was just published today:
https://www.automobilemag.com/news/exclusive-ford-bronco-pickup-coming-battle-jeep-gladiator/


EXCLUSIVE: Ford Bronco Pickup Coming to Battle Jeep Gladiator!

July 15, 2019

Ford is planning to launch a pickup truck based on the 2021 Bronco SUV to compete with the just-minted Jeep Gladiator. The Ford Bronco pickup truck is scheduled for production in July 2024, according to AutoForecast Solutions, which indicates design and engineering began no more than a few months before the Jeep pickup launched. That launch date would be well within the lifecycle of the upcoming 2021 Bronco, a Ranger-based Jeep Wrangler competitor. Another source notes that with both a Ranger Raptor (based on the next-generation of that midsize pickup) and the Focus-based unibody 2021 Ford Courier on the way, he doesn’t expect the Bronco pickup earlier than calendar 2022.

Unlike the 1960s Bronco, which for a time was available as a small, two-door single-cab pickup alongside with the better-known SUV version, the new Bronco-based pickup will certainly come exclusively as a four-door double cab, and among our sources has evoked memories of the Explorer SportTrac models. That means we might expect a shorter bed behind the cab than the one fitted to the Gladiator. We can also probably expect to see some of the other Bronco SUV features that have been uncovered/confirmed appear on the pickup, including this available engine, an available hybrid powertrain, this reconfigurable top, and these removable doors. Like the Wrangler, the new Bronco SUV will also be available as a two-door version.

Naturally, Ford will base the pickup truck on the upcoming body-on-frame ’21 Bronco expected after mid-2020, not the Escape-based unibody “baby Bronco” (possibly called Bronco Scout) scheduled to make its premiere a bit earlier. The ’21 Ford Bronco likely will be built on some version of the next-generation Ranger’s bones, one source says, and will join that pickup in Michigan’s Wayne Assembly Plant. The new-for-2019 North American Ford Ranger was adapted from a global version of the midsize pickup after a seven-model-year hiatus, although it was heavily reworked to meet our market’s demanding truck standards. Ford has been adamant that it will not design a Raptor version of the current North American Ranger (there is a current Ranger Raptor in other markets), though Raptor versions of the new Bronco and its pickup derivative are highly likely, probably within a year after each standard model’s launch.

Since General Motors relaunched the Chevrolet Colorado and GMC Canyon for North America, the market offerings below the Ram 1500/Ford F-150/Chevy Silverado have proliferated. While a Ford Bronco truck would compete more or less directly with the Jeep Gladiator, Fiat Chrysler also announced last year that Ram will get a modern, Dodge Dakota–style midsize pickup, which would compete with more mainstream “midsize” pickups such as the Colorado, Canyon, and Ranger, as well as the Toyota Tacoma and Nissan Frontier.

When contacted for comment on this story, a Ford spokesperson responded that the automaker doesn’t speak on future product.



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OP

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OP

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But does the top and doors come off
The article references an available "reconfigurable top" and apparently yes, the doors will come off.
 

Hemi

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If they made a lighter 4x4 pickup like the size of the old Ranger with a 4 cyl turbo they'd have something. It would wheel like a mountain goat and have a bed. Like the old Toyota's.

Beating Jeep at Jeep stuff is hard to do. Look at those wheel wells, try and stuff a big tire in them for example.
 

LongTimeListener

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The current Ranger is a stop-gap with an old interior. I could definitely see them making it more Bronco-like for its next iteration. As it stands, many buyers are probably just driving off with an F150 when they visit their dealer to look at a Ranger.
 

smlobx

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The article says mid 2024. It sounds like Jeep finally got Ford to stop sitting on their collective asses and “try” to come up with a design that people might find appealing.

Does anyone ever remember talking with their dealer about bringing the Ranger back?? They said no one wants a mid size truck anymore...total BS

From what’s been shown so far it looks like they failed...plus it will give Jeep plenty of time to tweet the JT if it needs it..
 

JeepDreams

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Bring it!

Jeep will OWN the sector!
 

Rex3rd

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If it does get made it will just get the ball rolling and Jeep will hopefully be trying to add better stuff to the gladiator
 

Vegas_Sirk

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I'm all for it. More choices more competition. Will force Jeep to price things more competitive and might make Jeep actually put a desirable engine in for a change.
 

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