That is just storage warehouse for their SEMA and other Jeep events press junket commissioned builds.
Brad of Trail Recon talked about in another video that Jeep was suppose to start work on a formal Jeep museum in 2019 but that momentum has been start and stopped numerous time since and is up in the air currently if it will ever happen at all.
Would be cool if there was a place for Jeep like there is in CO for the owner of Jeep in the 70s and 80s - Rambler Ranch. That guy has stuff many of us never knew existed, including inside corporate stuff. Acres of vehicles in several large buildings, and a salvage area as well. He's got millions invested.