Gladiator Overtakes Wrangler as Accessories King

  1. JAY

    JAY Administrator
    Staff Member

    Joined:
    Jan 13, 2015
    Posts:
    495
    Liked:
    1,137
    Garage Profiles:
    1
    Jeep Gladiator: FCA's new accessories king

    Source: https://www.autonews.com/sales/jeep-gladiator-fcas-new-accessories-king

    August 25, 2018

    DETROIT — Before the Jeep Gladiator's spring launch, Fiat Chrysler's Mopar unit predicted the midsize pickup would supplant the venerable Jeep Wrangler in accessory sales.

    After a few months on the market, it's done just that.

    Mopar said Gladiator buyers spend an average of around $1,000 per vehicle on accessories, topping Wrangler purchasers, who shell out about $800.

    The versatile Gladiator is playing in two worlds: pulling in traditional Jeep enthusiasts who equip their vehicles for off-roading as well as attracting buyers from the pickup segment with specific needs.

    Kim Mathers, Mopar's head of performance and accessories, said Gladiator buyers are adding off-road tools such as lift kits and protective rock rails.

    FCA made sure Jeep dealers were ready for the accessory onslaught before the Gladiator arrived.

    More than 90 percent of Mopar products were available at dealerships at launch. Mopar credits this preparation for the Gladiator's accessory surge.

    Gladiator add-ons center on truck functionality, lifestyle accessories and off-road capability. Mopar has steel-tube doors for those who want an open-air feel. Other options include military-grade LED lights and racks for bikes and surfboards.

    Mathers said Mopar plans to offer more accessories and performance parts. With the Gladiator in consumer hands, Mathers said the company is paying attention to how people are modifying their vehicles.

    "The planning for the Gladiator launch has been a long time in the works," Mathers told Automotive News. "Before the vehicles even start to hit dealers, we ship them our key marquee parts."

    She added: "We had always expected Gladiator to do well from an accessories dollars-per-unit perspective because it really can draw upon the Jeep world, which is big from an accessories perspective, but also the truck world, so it's being able to build upon both. We expected it to be the highest dollar-per-unit, and we're getting there quickly because of some of the planning exercises that we've done to make dealers ready."

    The Gladiator tallied nearly 7,200 U.S. sales in the second quarter. The truck captured an estimated 7.7 percent of the midsize pickup market in its first full month on dealership lots, according to the Automotive News Data Center.

    Mark Bosanac, head of Mopar service, parts and customer care for FCA North America, said consumer feedback at events such as the Specialty Equipment Market Association Show and the annual Easter Jeep Safari in Moab, Utah, will influence how the accessory lineup develops over time.

    "We're coming up with new ideas, we're getting input from customers, we're going to these other events in Moab and SEMA, and we're taking that information," Bosanac said. "A lot of us are going out and working and trying to find out, 'Hey, what else could we possibly do? What are you looking for on a vehicle?' "
     
  2. Oilburner

    Oilburner Well-Known Member

    First Name:
    Tim
    Vehicle(s):
    1982 Scrambler, 1969 Wagoneer, 2016 GC Ecodiesel
    Joined:
    Jun 8, 2018
    Location:
    Tenn
    Posts:
    514
    Liked:
    554
    Not surprised, since there has been (still is) a lag for the aftermarket guys to bring new stuff to market -
     
    canyonrat likes this.
  3. Ted Striker

    Ted Striker Well-Known Member

    Vehicle(s):
    2020 Gladiator Rubicon
    Joined:
    May 25, 2019
    Location:
    Houston, Texas
    Posts:
    160
    Liked:
    279
    This.
     
  4. bgenlvtex

    bgenlvtex Well-Known Member

    First Name:
    Bruce
    Vehicle(s):
    2020 JTR
    Joined:
    Jun 8, 2019
    Location:
    Texas/Alaska
    Posts:
    553
    Liked:
    586
    If the shit heads would have let you put the steel bumper on when you ordered anything but an LE, their accessory sales would have plummeted
     
    steffen707 likes this.
  5. goofynomad

    goofynomad Well-Known Member

    Vehicle(s):
    98 audi a4
    Joined:
    Aug 17, 2019
    Location:
    97411
    Posts:
    184
    Liked:
    96
    so she will lower prices for the accessories then right...LOL
     
  6. RickyR

    RickyR Well-Known Member

    Vehicle(s):
    2004 LJ 40's AMC 401 V-8, wife's 2015 JKU, waiting on my black JTR
    Joined:
    Jul 1, 2019
    Location:
    Charleston, SC
    Posts:
    54
    Liked:
    37
    Only $800 on a wrangler??? That's a joke. Only $1000 on a JT, even funnier joke I know they say average, but people on these forums are the ones keeping the average up..... I'm doubled that figure on the JT and I JUST ordered mine last week.
     
    Sal and JAY like this.
  7. Hawkeyes3312

    Hawkeyes3312 Well-Known Member

    First Name:
    Derek
    Vehicle(s):
    2020 Jeep Gladiator Rubicon Launch Edition
    Joined:
    Jul 17, 2019
    Location:
    Research Triangle, North Carolina
    Posts:
    157
    Liked:
    184
    Agree! We're easily triple that number just in offerings from Mopar. The number gets even worse for non-Mopar offerings for us. [Must stop spending!]
     
    Sal and RickyR like this.
  8. WranglerWillys

    WranglerWillys Well-Known Member

    First Name:
    Lee
    Vehicle(s):
    1945 Willy's MB
    Joined:
    Oct 9, 2018
    Location:
    Murica
    Posts:
    60
    Liked:
    42

    It's a new supplier due to lack of capacity from JL
     
  9. JeepRealtor

    JeepRealtor Member

    First Name:
    Jeff
    Vehicle(s):
    2019 Jeep Cherokee Overland 2018 Chrysler Pacifica Limited S
    Joined:
    Apr 3, 2019
    Location:
    West Bloomfield, MI
    Posts:
    22
    Liked:
    30
    Occupation:
    Realtor
    Two words... Half Doors.
    Mopar better hurry it up on that option or I see them losing a lot of sales to the Bestop Element doors, once of course they release them for the JL/JT. I’m torn between the two, depending on cost. I’d love the Element Doors painted Brite White to match my LE. But, I miss my JKUR with my second set of Mopar Half Doors for the summer. Had them set up for power locks and power heated mirrors, and loved having a finished interior side. I just hope both companies don’t screw it up and not offer them in twill with tinted windows, hint hint Mopar and Bestop. Are you listening?
     
    dano0726 and sodak like this.
  10. steffen707

    steffen707 Well-Known Member

    Vehicle(s):
    2001 Jetta TDI RIP, 89' Civic SI, 2019 Pacifica Hybrid, 2020 GLADIATOR SPORT S "GLADYS"
    Joined:
    Jan 28, 2018
    Location:
    Middle Wisconsin
    Posts:
    6,129
    Liked:
    5,573
    this is a joke right?
     
    jeepncrowd and Sladecm like this.
  11. Sladecm

    Sladecm Active Member

    First Name:
    Slade
    Vehicle(s):
    All of the motorcycles...
    Joined:
    Jun 24, 2019
    Location:
    Sugar Hill, GA
    Posts:
    34
    Liked:
    10
    I had the same thought. Where are they?
     
    jeepncrowd and steffen707 like this.
  12. futzin'

    futzin' Well-Known Member

    First Name:
    Kevin
    Vehicle(s):
    2015 Durango V6, 2006 Suburban 2500, 2009 Venza
    Joined:
    Jun 8, 2019
    Location:
    Kentucky
    Posts:
    301
    Liked:
    230
    ...waiting on paint...
     
  13. mazeppa

    mazeppa Well-Known Member

    Vehicle(s):
    16 JKRHR
    Joined:
    Feb 11, 2018
    Location:
    Round House, OK
    Posts:
    46
    Liked:
    37
    There is still a bit of lag for JL aftermarket. Many claim they are waiting on AEV products (mainly bumpers) that are very limited. I see that Teraflex has been busy and has several product offerings for the JL now.
     
  14. MRW

    MRW Member

    First Name:
    Mike
    Vehicle(s):
    2020 Gladiator, 2012 JK8, 2015 JKUR, 1986 CJ7...........
    Joined:
    Apr 26, 2019
    Location:
    Delaware
    Posts:
    18
    Liked:
    21
    Try getting replacement parts for their accessories. I need a replacement hinge for my tube doors and the dealers said' "you have to buy a new set of doors, there are no part numbers for what you want". Come on Mopar, get on the stick!
     
  15. primethios

    primethios Well-Known Member

    Vehicle(s):
    2020 Gladiator Overland
    Joined:
    May 30, 2019
    Location:
    Gary, IN
    Posts:
    71
    Liked:
    40
    Hell, I about blew through the 1k average just with my tonneau cover. Until I pay down some of the 40k owed on the thing I won't even begin the fun of tires, rims, lift, and other fun toys. For now I just have to be happy that I have my childhood want of a convertible truck and I have my adult dream of a wrangler I can actually go buy a grill, lumber, mulch without having to jump through hoops. But if I wasn't so reserved with my spending I could drop an easy 5-10k to make it big and bold.
     
Loading...

Share This Page