kd1yt
Well-Known Member
- Thread starter
- #1
Just curious if anyone knows about how the JTs are actually selling "to the general populace," aside from situations with those of us who are really focused and interested.
The dealer near me got a decked-out red Rubicon in several weeks ago, with a $58K sticker and even with that sticker I expected it to sell fairly quickly, but it has not- and the dealer has it positioned in a very visible location in a high traffic area. I was just in a different region of my state and a dealer there had a decked-out silver Rubicon of about the same MSRP which had a dealer-created extra sticker in the window taking pains to explain that this specimen was unusually expensive because it was so heavily-optioned, that other JTs won't always be that expensive, and that because of expected high lease-end-value, leasing could actually end up being especially affordable. I don't recall ever seeing a message like that in a vehicle, especially not one in high demand.
Granted, I live in an area where average salaries are not high, and people are generally frugal, and $58K is about half of what I originally paid for my house 20 years ago (it was a fixer-upper, but still).
I am not trying to bash the Gladiator or FCA, just wondering if the pricing may be pushing up out of buyer comfort zones for anyone other than those of us who really are focused on wanting a vehicle with these characteristics. For me a sturdy body on frame 1/2 ton truck with solid axles and manual transmission is something I really want and that I never really expected would be still in production, let alone newly introduced- but is exactly what I want.
The dealer near me got a decked-out red Rubicon in several weeks ago, with a $58K sticker and even with that sticker I expected it to sell fairly quickly, but it has not- and the dealer has it positioned in a very visible location in a high traffic area. I was just in a different region of my state and a dealer there had a decked-out silver Rubicon of about the same MSRP which had a dealer-created extra sticker in the window taking pains to explain that this specimen was unusually expensive because it was so heavily-optioned, that other JTs won't always be that expensive, and that because of expected high lease-end-value, leasing could actually end up being especially affordable. I don't recall ever seeing a message like that in a vehicle, especially not one in high demand.
Granted, I live in an area where average salaries are not high, and people are generally frugal, and $58K is about half of what I originally paid for my house 20 years ago (it was a fixer-upper, but still).
I am not trying to bash the Gladiator or FCA, just wondering if the pricing may be pushing up out of buyer comfort zones for anyone other than those of us who really are focused on wanting a vehicle with these characteristics. For me a sturdy body on frame 1/2 ton truck with solid axles and manual transmission is something I really want and that I never really expected would be still in production, let alone newly introduced- but is exactly what I want.
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