Jeep will debut first full Gladiator ad during Thursday Night Football

  1. JAY

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    Jeep has just dropped a new Gladiator ad online. This will make its debut on national TV during Thursday Night Football tonight!





    September 05, 2019

    Jeep to debut new Gladiator ad during 'Thursday Night Football'

    DETROIT — Jeep is kicking off the NFL season Thursday with a new ad for the versatile Gladiator pickup.

    "Seats," which will air during the game between the Chicago Bears and Green Bay Packers, was created in partnership with Jeep and DDB Chicago. Fiat Chrysler Automobiles said the 60-second ad speaks to the "restless" people who "can hardly sit still, who need to move, roar and ride." In classic Jeep fashion, the brand highlights the truck's off-road chops and towing capability.

    A spokeswoman said the production is the first 60-second spot dedicated to the Gladiator since its spring launch. The Gladiator tallied 7,252 U.S. sales through June, and captured an estimated 7.7 percent of the midsize pickup market in its first full month on dealership lots, according to Automotive News Data Center estimates.

    Going into the NFL season, FCA will have to pick its spots during games to counter Toyota, Ford and Chevrolet, the leading TV ad spenders during last year's NFL regular season, according to research firm Kantar.

    Analytics firm EDO said those three had the strongest "search engagement volume" generated by their ad airings. EDO says it measures the lift in online search volume for a brand in response to an individual ad airing on linear national broadcast TV. EDO says its data scientists then compare the baseline level of search for the brand in the period before and after the ad airs.

    Jeep's ad push during the NFL's first game of the season is the latest in a string of attempts to make waves in what was a slower year through June, as the brand's sales were down 8 percent in the first half of the year. FCA now reports sales quarterly.

    Jeep got a prime-time push last month on NBC's "Songland," a songwriting competition series, where contestants vied to have their song used in a Jeep commercial. While the show is about music, the "Songland" partnership also was a way to highlight the brand's youthful, free-spirited values.

    Jeep had a digital blitz in the days leading up to the Super Bowl this year with two spots that didn't run during the game. FCA didn't have any in-game spots this year.

    "A good product is king," Olivier Francois, FCA's global marketing chief, told Automotive News Thursday, "but if it's served by stories that are going to engage, [and] going to get your attention, that's even better."
     
  2. Up venture

    Up venture Well-Known Member

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    Funny thing I found this song today that I was thinking should be in a Gladiator commercial... Just so happens they used it in the commercial:rock:

     
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  3. Arop

    Arop Well-Known Member

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  4. OcmulgeeOgre

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    I saw that ad last night here in Atlanta.
     
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  5. RH 67

    RH 67 Active Member

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    I have seen it several times during the last week.
     
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  6. DarkAardvark

    DarkAardvark Active Member

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    Nice. Makes me want one even more
    So speaking of seats, which is the most weatherproof: cloth or leather?
     
  7. futzin'

    futzin' Well-Known Member

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    And which seat cover material? I presume neoprene . . .
     
  8. TheSolarWizard

    TheSolarWizard Well-Known Member

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    Cordura no question. Way more resistant to UV, wear and water where it’s sown together.
    Cloth seats dry better so if it gets nasty enough to get past cordura, then you surely need to dry to the outside.
     
  9. Troybilt

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    To bad they picked the National Felon League to debut it.
     
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  10. Maximus Meridius

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    I saw it 2 weeks ago in Curacao. And last week at home. I thought it odd to see the first commercial in another country.
     
  11. steffen707

    steffen707 Well-Known Member

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    GO PACK GO!!

    aaron-rodgers-mustache-1280x720.jpg
     
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  12. BullDogge

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    Sweet. I just clicked "buy it now" on a matching boat for my jt ala commercial. I don't really live near any lakes, but it matches.
     
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  13. cgoodwin0990

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    Their commercial looks like it's targeting the younger, more adventurous crowd.

    How ironic that demographic is the least likely to be able to afford one.

    :/
     
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  14. steffen707

    steffen707 Well-Known Member

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    just saw it, watching the game on Tivo.....yes i have a Tivo. :movember:
     
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  15. steffen707

    steffen707 Well-Known Member

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    Just dominated the field tonight. Holy cow, HUGE 10 - 3 win, lmao
     
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