IamAlan

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Second full year of production and sales are up by 23% over 2020 YTD. :rock:

FCA US Reports First-quarter 2021 U.S. Sales
  • First-quarter retail sales rise 25%
  • Jeep® Wrangler posts best ever first-quarter retail sales
  • Ram brand reports best month of retail sales ever in March
  • Alfa Romeo first-quarter total sales rise 25%
  • Chrysler brand first-quarter total sales increase 32%
  • Dodge muscle cars' retail sales up 29% year over year
  • Dodge Durango retail sales up 61%
April 1, 2021 , Auburn Hills, Mich. - FCA US LLC reported a 5% increase in first-quarter U.S. total sales, driven by strong retail demand. For the quarter, U.S. sales were 469,651 vehicles, compared with 446,768 for the same period a year earlier. Retail sales rose 25% compared with the first quarter of 2020. Focus on growing the commercial fleet business continues to pay dividends with fleet commercial sales up 24% compared with the first quarter of 2020. Fleet accounted for 19% of total sales for the quarter.

“In spite of what started out as a strong start last year, before COVID shocked us all, this quarter was a very strong rebound for retail sales year over year,” said U.S. Head of Sales Jeff Kommor. “The consumer demand for our brands and our products was extremely strong throughout the quarter.” The Jeep® brand saw its iconic Wrangler post the best ever first-quarter retail sales, following the best ever fourth-quarter sales in 2020. Total Wrangler sales rose 25% to 49,646 vehicles. Jeep Gladiator followed suit. Following its best ever fourth-quarter sales in 2020, Gladiator posted its best ever first quarter with total sales of 18,822 vehicles, a 23% increase over the same period last year. Gladiator also had its best month of retail and total sales in March since launch.

This is an exciting time for the Jeep brand, with the new 2021 Jeep Wrangler Rubicon 392 and the all-new 2021 Wrangler 4xe plug-in hybrid arriving in dealerships soon. In the second quarter, the Grand Cherokee L will make its debut in dealership showrooms. Customers can also look forward to the all-new 2022 Wagoneer and Grand Wagoneer arriving in the large SUV segment as a premium extension of the brand.

Ram recorded its best ever first-quarter retail sales. In March, the Ram brand also posted its best ever monthly retail sales. Overall, Ram retail sales rose 28% in the quarter based on strong consumer demand for trucks.

For the first quarter, the Alfa Romeo brand posted a 25% gain in total sales compared with the same period last year, with sales of the Stelvio SUV increasing by 34% and the Giulia sedan by 17%. These results follow 2020 in which the Alfa Romeo brand grew both volume and market share.

Total first-quarter sales of the Chrysler brand increased 32% to 39,737 vehicles, led by the Chrysler Pacifica – America’s most capable minivan. First-quarter retail sales of Pacifica increased 57%, compared to the first quarter of 2020.

Coming off a strong 2020, Dodge Challenger and Charger continue the trend in the first quarter, with retail sales of the muscle cars up 29% year over year. The new 2021 Dodge Durango, the ultimate "no-compromise" SUV, continues to raise the bar, adding to the brand’s success both on the road and in the showroom, turning in a 61% increase in first-quarter retail sales. The top purchase reasons for Dodge vehicles are overall exterior styling, being "fun to drive" and overall power and acceleration, and Kelley Blue Book is recognizing America’s performance brand by naming Dodge the Best Car Styling Brand in the 2021 Brand Image Awardsfor the third year in a row.

See the attached table for the breakdown of brand and nameplate sales.


Screen Shot 2021-04-09 at 8.39.16 AM.jpg





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Sazabi19

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Nice to see Gladiator is keeping pace with Wrangler in terms of popularity gain (within 2%). It's also interesting to see we're at about 1/3 of Wranglers in sales (every 3 Wranglers there's a Gladiator bought). I am starting to see more in the area I live and I love it :)
 

Caraholic

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My question is;
with all these sales gains- and dealers of all brands having seemingly empty or half empty lots- is it supply chain “covid” or trade war China going on???? Or how much of the two???
 

brianinca

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I'm quite surprised that there are 3.5 Gladiators sold for every 10 Wranglers - that's WAY more than I would have guessed. I bet FCA was hoping for 2 JT's for every 10 JL's, they must be partying in the corridors!

Still strong sales for JL's years after launch, what a bunch of nuts Americans are!
 

BKDinTexas

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Second full year of production and sales are up by 23% over 2020 YTD. :rock:

FCA US Reports First-quarter 2021 U.S. Sales
  • First-quarter retail sales rise 25%
  • Jeep® Wrangler posts best ever first-quarter retail sales
  • Ram brand reports best month of retail sales ever in March
  • Alfa Romeo first-quarter total sales rise 25%
  • Chrysler brand first-quarter total sales increase 32%
  • Dodge muscle cars' retail sales up 29% year over year
  • Dodge Durango retail sales up 61%
April 1, 2021 , Auburn Hills, Mich. - FCA US LLC reported a 5% increase in first-quarter U.S. total sales, driven by strong retail demand. For the quarter, U.S. sales were 469,651 vehicles, compared with 446,768 for the same period a year earlier. Retail sales rose 25% compared with the first quarter of 2020. Focus on growing the commercial fleet business continues to pay dividends with fleet commercial sales up 24% compared with the first quarter of 2020. Fleet accounted for 19% of total sales for the quarter.

“In spite of what started out as a strong start last year, before COVID shocked us all, this quarter was a very strong rebound for retail sales year over year,” said U.S. Head of Sales Jeff Kommor. “The consumer demand for our brands and our products was extremely strong throughout the quarter.” The Jeep® brand saw its iconic Wrangler post the best ever first-quarter retail sales, following the best ever fourth-quarter sales in 2020. Total Wrangler sales rose 25% to 49,646 vehicles. Jeep Gladiator followed suit. Following its best ever fourth-quarter sales in 2020, Gladiator posted its best ever first quarter with total sales of 18,822 vehicles, a 23% increase over the same period last year. Gladiator also had its best month of retail and total sales in March since launch.

This is an exciting time for the Jeep brand, with the new 2021 Jeep Wrangler Rubicon 392 and the all-new 2021 Wrangler 4xe plug-in hybrid arriving in dealerships soon. In the second quarter, the Grand Cherokee L will make its debut in dealership showrooms. Customers can also look forward to the all-new 2022 Wagoneer and Grand Wagoneer arriving in the large SUV segment as a premium extension of the brand.

Ram recorded its best ever first-quarter retail sales. In March, the Ram brand also posted its best ever monthly retail sales. Overall, Ram retail sales rose 28% in the quarter based on strong consumer demand for trucks.

For the first quarter, the Alfa Romeo brand posted a 25% gain in total sales compared with the same period last year, with sales of the Stelvio SUV increasing by 34% and the Giulia sedan by 17%. These results follow 2020 in which the Alfa Romeo brand grew both volume and market share.

Total first-quarter sales of the Chrysler brand increased 32% to 39,737 vehicles, led by the Chrysler Pacifica – America’s most capable minivan. First-quarter retail sales of Pacifica increased 57%, compared to the first quarter of 2020.

Coming off a strong 2020, Dodge Challenger and Charger continue the trend in the first quarter, with retail sales of the muscle cars up 29% year over year. The new 2021 Dodge Durango, the ultimate "no-compromise" SUV, continues to raise the bar, adding to the brand’s success both on the road and in the showroom, turning in a 61% increase in first-quarter retail sales. The top purchase reasons for Dodge vehicles are overall exterior styling, being "fun to drive" and overall power and acceleration, and Kelley Blue Book is recognizing America’s performance brand by naming Dodge the Best Car Styling Brand in the 2021 Brand Image Awardsfor the third year in a row.

See the attached table for the breakdown of brand and nameplate sales.


Screen Shot 2021-04-09 at 8.39.16 AM.jpg
My new Rubicon was on of those 1st quarter jeeps!
 

BAT

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Perhaps there are much better deals to be had on the market. I haven't really followed the pricing much since I got mine a year ago
 
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IamAlan

IamAlan

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  • Thread starter
  • Thread Starter
  • #9
I had an older gentleman stop me in the parking lot last week. "Hey partner, I'm old enough to remember the real Willys Jeeps. Mind if I take a photo to show my wife?"
Made my day!
 

MrKnowitall

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I'm quite surprised that there are 3.5 Gladiators sold for every 10 Wranglers - that's WAY more than I would have guessed. I bet FCA was hoping for 2 JT's for every 10 JL's, they must be partying in the corridors!

Still strong sales for JL's years after launch, what a bunch of nuts Americans are!
I don't think the JT development would have gotten the green light, along with a dedicated production site for 20% of Wrangler sales (40k/yr). The JT plant used to build 200k JK a year, so there is definitely room for more product. I don't know how easily they could build the rumored S American compact trucklet there (since those are unibody/transverse powertrain) but a Ram midsize would fill that plant perfectly.
 

MrKnowitall

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Resurrect the Dakota, perhaps?
Or the Comanche?
A Dakota reboot has been on and off again for a good while. The DS Ram Classic has been enjoying solid sales, giving Ram stores something cheaper to sell than a DT Ram. the Classic will share its Warren assembly plant with the Wagoneer soon. Eventually, it will make more sense to offer a fresh product, rather than a discounted old truck. Ford and Hyundai are bringing car-based compact truck soon, so the FCA/Stellantis offering could be a Ramified Fiat Toro or something like it.
 

aldo98229

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The reality is FCA didn’t do very well overall.

Sales by American automakers rebounded much less than imports. The market overall rebounded 23% from the same period last year; GM was up 6%, FCA was up 5%, and Ford was up barely 0.5%. So the Big 3 effectively lost quite a bit of market share.

By contrast, Hyundai and Toyota were up 23% and 25%. In general, luxury vehicles sold better than non-luxury. Lexus was up 30%; Mercedes and BMW had their best Q1 ever. Mazda, VW and Subaru did well, too.

Honda and Nissan sales were kind of tepid. Lincoln and Infiniti sales actually shrunk, down from a poor Q1 2020.
 

MrKnowitall

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The reality is FCA didn’t do very well overall.

Sales by American automakers rebounded much less than imports. The market overall rebounded 23% from the same period last year; GM was up 6%, FCA was up 5%, and Ford was up barely 0.5%. So the Big 3 effectively lost quite a bit of market share.

By contrast, Hyundai and Toyota were up 23% and 25%. In general, luxury vehicles sold better than non-luxury. Lexus was up 30%; Mercedes and BMW had their best Q1 ever. Mazda, VW and Subaru did well, too.

Honda and Nissan sales were kind of tepid. Lincoln and Infiniti sales actually shrunk, down from a poor Q1 2020.
If you go through line by line, its not as bad as that- the Compass had supply problems, stopping production. If you remove that one vehicle from the Jeep stat, Jeep brand is up 16% for the quarter. The low performer is the WK2 Grand cherokee (with only 10% gain), which is being replaced by next year.
Dodge lost the old Journey and Caravan with no replacement. The rest of the vehicles did well.
 

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