JAY

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FCA US Reports Fourth Quarter and Full-year 2020 Sales Results
  • Fourth-quarter retail sales rise 1%
  • Ram brand reports best month of retail sales ever in December
  • Jeep® Gladiator fourth-quarter sales increase 23% and 94% for 2020
  • Alfa Romeo posts record fourth quarter as sales rise 23%
January 5, 2021 , Auburn Hills, Mich. - FCA US LLC sold 499,431 vehicles in the fourth quarter and 1,820,636 vehicles for 2020 as a resilient dealer network offset much of the decline in fleet sales caused by the COVID-19 pandemic.

Retail sales for the quarter rose 1% due in large part to the Jeep®, Ram and Alfa Romeo brands. Separately, Ram also had its best month of retail sales in December since the brand first launched in 2010.

The Jeep Gladiator once again reported a year-over-year increase for the quarter as total sales rose 23% to 20,552 vehicles. Gladiator sales for the year increased 94% to 77,542 vehicles. Alfa Romeo also finished out 2020 with quarterly total sales of 6,093 vehicles, an increase of 23% and full-year sales of 18,586, a 2% increase over the previous year.

Overall, total U.S. sales for the quarter declined 8% while full-year sales were down 17%. Most of the decline came from the sharp drop in fleet orders, specifically rental car companies, which continue to grapple with the reduction in business travelers due to the pandemic.

“The work undertaken by our dealers was nothing less than heroic given the challenges they faced this year,” U.S. Head of Sales Jeff Kommor said. “The fourth quarter provided a strong springboard heading into 2021. Looking ahead, we anticipate an exciting year that will include a variety of new vehicles. Just in the first quarter alone, we will be offering the Ram 1500 TRX, Jeep Wrangler 4xe, Jeep Wrangler Rubicon 392, the refreshed Dodge Durango and the refreshed Chrysler Pacifica.”

Production of the 2021 Ram 1500 TRX began in December at the Sterling Heights Assembly Plant in Sterling Heights, Michigan. That same month, the TRX was named the winner of the Motor Trend Truck of the Year® competition, marking the third consecutive year the Ram brand captured the coveted award. Ram 1500 won in 2019 and Ram Heavy Duty took top honors for 2020.

Production of the Wrangler 4xe, which boasts 375 horsepower and delivers up to 25 miles of pure electric operation for daily commutes, started in December at the Toledo Assembly Complex in Ohio.

“The economic indicators are pointing in the right direction for the start of 2021,” Kommor said. “Gas prices remain low; housing remains strong and consumers have access to credit.”

2020-jeep-wrangler-and-gladiator-sales-jpg.jpg





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shrinkhead

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Nice. Gladiator the only growing Jeep vehicle. I love mine so much ha ha. Jeep Patriot seems really exclusive
 

aldo98229

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I cannot imagine FCA is very happy with those numbers. That plant was producing 200,000 to 240,000 JKs per year before retooling.

Now FCA is sitting on a combined plant capacity of 500,000 units (300,000 JLs + 200,000 JTs) that barely produce 287,000 units.
 

TheSolarWizard

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I cannot imagine FCA is very happy with those numbers. That plant was producing 200,000 to 240,000 JKs per year before.

Now FCA is sitting on a combined plant capacity of 500,000 units (300,000 JLs + 200,000 JTs) that barely produce 287,000 units.
how are they going to double production?
 

aldo98229

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how are they going to double production?
Exactly. Someone was a bit too optimistic in their planning.

When JL launched, FCA executives wouldn't shut up about all the export opportunity there was for Wrangler overseas. Three years later, 80% of all JLs are still being sold here. You don't hear them talk about it any more.

My guess is FCA would like to be producing 250,000 JLs and 150,000 JTs. But it's been tough getting sales to the levels they are at now.
 

TheSolarWizard

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I remember FCA said they’d be thrilled with 60-80k gladiators. They nearly hit 80 I’d say that’s a win. No chance they sell double that amount
 

aldo98229

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Wasn't the plant closed for weeks this year and at reduced capacity for weeks as well?

Also, wasn't the plan to shift some portion of production from JLs to Gladiators since they have so much in common?
The shutdown earlier this year does not explain these sales numbers. The entire industry had one of its strongest second halves ever, but FCA didn't gain from it to the same extent as its competitors.

JT 's natural sales level appears to be 80,000/year. Steep pricing is obviously part of the constraint. Perhaps that explains why most JT models have been on "Employee Pricing" through much of Q4.
 

Rocksalt

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while I see the value.... I believe FCA overestimated... many folks will simply buy more "truck" for the $$
 
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Spcbl1

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Anyone know how Q4 Gladiator compares to Colorado/Canyon, Taco, or Ranger?
 

Ohio JKU

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Its interesting, but not sure what to make of it. On one hand a nice upward trend. I’m sure you don’t just start making them and sell 200,000... ON the other hand, I’d be surprised if they think it will match wrangler.

I suspect that it’s doing well, given the year. Ramping up, probably less that planned but better than hoped in early 2020.

that’s what I think...
 

aldo98229

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Anyone know how Q4 Gladiator compares to Colorado/Canyon, Taco, or Ranger?
The numbers are still being tallied.

Tacoma is normally the segment leader with 240,000 units, followed by GM and Ford with 100,000 to 120,000 units each.

Ridgeline normally sells a steady 50,000 units, although I have been hearing that sales have been inching up.

I can't remember where Frontier sales sit.
 

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