Ford is alone in this industry in offering utilitarian features on any trim level and only gating the creature comforts behind trim levels. IMO it's outstanding because you can buy a bare bones Ranger or F-150 and get the FX4 package with the rear locker vs. everyone else on the market requiring you buy an up-trim Z71 or TRD package to get the same.The LEAST Jeep needs to do is offer an optional 35" wheel/tire/4.56 gear package, available on every JL/JT trim level. We all know they fit without mods -- there is no reason NOT to offer it except laziness/complacency on Jeep's part.
The Bronco's 35" Sasquatch tire package, available on every Bronco trim level from the base on up , was a stroke of genius. Yes, the package is $4500 retail, and YES, Ford's going to sell a TON of those packages.
The fact that there are NO "optional" tire sizes the Wrangler/Gladiator (you have to choose a whole different trim level even to get a slightly different tire size), is frankly an embarrassment for a brand like Jeep that blows its own horn about its off-road creds in all its advertising.