I think it's simply "tricking" the computer too, but I once spent $400 on a CAI just for the simple fact that it increased my throttle response. I didn't care if it only brought 5hp or no extra hp, I really disliked the lag on that vehicle and I HATE the dead spot/delay the new Jeeps have so I'm seriously considering one as well. Sorry I don't have any first hand experience to contribute yet, but I can give you suggestions based on experience with other vehicles. If you're looking for serious power gains, this isn't the way to go. If you simply want better throttle response, and I mean that in the most basic simple way possible, then yes I think the concept behind this is perfect. If you pull the trigger be sure to post up your review! Good luck.