Yea there are a lot available with some subtle differences. The winch plate does look sturdy, and I'll use it if/when I get the winch. Left it out for now just to save some weight up front.The one I bought came with LED fogs which really aren't bad for cheapies, and the brackets to mount the plastic bumper fog lights.
That one you got has some interesting differences. The winch plate looks different, the loops are lighter (because of the cutouts but just as strong), other subtle differences like spacer plates (wish I would have had those to space the bumper out a bit to clear my big winch)
I got this one -