Our friends at TFL compares the Gladiator Rubicon against one of its most direct competitors, the Colorado ZR2 Bison, the hardcore off-roading collaboration between GM and American Expedition Vehicles (AEV), the off-road aftermarket manufacturer.
Jeep vs Chevy, Gladiator vs ZR2, Rubicon vs ZR2 Bison, check out how they compare in this comparison video.