I have no doubt that you've had to deal with some difficult people that act in ridiculous ways. Keeping your cool in those situations is impressive. I'm just getting tired of the word "heroic" being thrown around so easily just to create dramatic effect.
Yeah, I noticed the "heroic" effort too and laughed. I didn't know dealerships were so dangerous, and that selling cars/trucks to people who wanted to buy cars/trucks, required great bravery.