The “Holy Jeep!” TV spot and first-ever “Best in Snow” award have been unveiled to kick off the Jeep brand’s sponsorship of the X Games Aspen 2020.
The 30-second “Holy Jeep!” broadcast spot, featuring the 2020 Jeep Wrangler Rubicon Edition and the 2020 Jeep Gladiator Rubicon Edition, will debut on television during ESPN’s coverage of the X Games. The spot was created by the Jeep brand in partnership with Chicago-based agency High Dive.
Additionally, this year’s X Games Aspen will include the first-ever “Jeep Presents: X Games Best in Snow” award, honoring one of the event’s best athletes during this year’s competition.
At the X Games Aspen, Jeep is hosting the Jeep Immersive Dome Experience, a 4- to 5-minute immersive sensory experience that takes place inside a 30 x 30-foot dome that consumers can comfortably enjoy in Jeep Wrangler-branded heated seats. The Jeep Immersive Dome Experience puts attendees ‘inside’ a Jeep Wrangler to deliver an immersive film experience that brings consumers along for a heart-pounding Jeep Wrangler drive in the snowy mountains, celebrating the brand’s legendary off-road capabilities across multiple terrains. Filmgoers will leave the experience feeling as though they have been transported, for just a few short minutes, into an off-road adventure that only a Jeep vehicle can provide.
At the Jeep Adventure Custom Keychain Experience, consumers who register on-site are invited to receive a custom engraved Jeep brand keychain at the Jeep Activation Hut.