2025 Willy’s Pricing?

[CaptLongshore12]

Just curious what kind of deals people are realistically getting. It seems most Willy’s hover around 51-53k MSRP and are advertised for around 45k on sites like CarGurus etc. Anyone that’s gotten one recently, what was your MSRP and what did you actually pay?

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[WilldWilly]

I am not sure about the deals out there, but the cost has gotten out of control like every other vehicle in a very short time. To equip a 2026 Willys the same way as my 2021 it would cost me 10k more. What do you get for that additional cost? A jumbo-tron screen that is useless.
Mine was equipped with auto transmission, Snazzberry paint, convenience package, hard top, soft roll up bed cover, bed liner, steps, and mud flaps. Window sticker was just over 46k. Same truck now is 56k, and same lame engine choice.
On a side note: A base 2 door Wrangler sport with auto transmission, and no other options will cost 39k. So every manufacturer is pricing vehicles out of reality. And both have the same lame engine choices. Nothing new, no extra horsepower, or torque.

 

[Medical_Bartender]

Not entirely apples to apples, but I paid ~37k for my Willys Sport back in 2022 (~42k OTD) with a few add ons. The Willys Sport trim is no longer an option for 2025/2026, but a comparable base sport MSRP is ~45k now, so a significant increase.

FWIW I placed my custom order through Gupton Motors in Tennessee. They were running some amazing deals on ordered jeeps back then. Worth a shot to give them a shout and see what they can do for you if you don't mind traveling a bit to pick it up.

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