I've run Mickey Thompson, Falken, Coopers, and Nittos. Albeit the Falkens were not 37s. I've been a long time Mickey fan and have run their mud tires for years on my rigs but this last time I went with Nitto Trail Grapplers and they have impressed the hell out me. The grip off road, and the smooth and quiet on road manners have been the best I've run so far. It's the quietest mud tire I've ever run. I will definitely buy them again.
All you've done is open the door for a mass product argument.
Plus, depending where you live, you also may need a tire that clears snow well. Just cuz it be big and beefy don't mean it clears snow and/or mud well.