JAY
Staff member
- Joined
- Jan 13, 2015
- Threads
- 563
- Messages
- 1,223
- Reaction score
- 3,288
- Location
- Jeep Gladiator Forum
- Vehicle(s)
- JT
- Build Thread
- Link
- Occupation
- Admin
- Thread starter
- #1
Pride, Adventure and Freedom – Jeep® Brand Recognized for 23rd Consecutive Year as America's Most Patriotic Brand
"Being recognized as America's most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other," said Bill Peffer, senior vice president and head of Jeep brand North America.
To determine the 2024 rankings, Brand Keys surveyed more than 7,460 consumers, 18 to 65 years of age, balanced for gender and political affiliation, assessed 1,381 brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today's patriotism challenges.
“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present,” said Robert Passikoff, president and founder of Brand Keys. “And if there's such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”
The Jeep brand and the USO are also marking 16 years together to help support and keep the members of the nation's military connected to everything that gives meaning to their service. More information can be found at USO.org.
Additionally, through the Jeep brand's Military Incentive Program, select military personnel are eligible for military bonus cash to use toward select Jeep brand vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on select 2024 and 2023 Jeep brand vehicles.
Another reward for being a Jeep 4x4 owner is the Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, which is filled with exclusive benefits to deliver Jeep vehicle owners the utmost care and dedicated 24/7 support.
- Jeep® brand retains the No. 1 spot as America's most patriotic brand in annual Brand Keys survey
- Jeep and the USO partnership, offering assistance to America military members, marks 16 years
- As another means of support, the Jeep brand also offers a Military Incentive Program
- American flags are prominently positioned on doors of the all-new, all-electric 2024 Jeep Wagoneer S, in addition to the Grand Cherokee, Wagoneer and Grand Wagoneer in a proud nod to the brand's 80-plus-year history celebrating freedom and adventure
- The all-new 2024 Jeep Wagoneer S is available to reserve now at jeep.com
"Being recognized as America's most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other," said Bill Peffer, senior vice president and head of Jeep brand North America.
To determine the 2024 rankings, Brand Keys surveyed more than 7,460 consumers, 18 to 65 years of age, balanced for gender and political affiliation, assessed 1,381 brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today's patriotism challenges.
“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present,” said Robert Passikoff, president and founder of Brand Keys. “And if there's such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”
The Jeep brand and the USO are also marking 16 years together to help support and keep the members of the nation's military connected to everything that gives meaning to their service. More information can be found at USO.org.
Additionally, through the Jeep brand's Military Incentive Program, select military personnel are eligible for military bonus cash to use toward select Jeep brand vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on select 2024 and 2023 Jeep brand vehicles.
Another reward for being a Jeep 4x4 owner is the Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, which is filled with exclusive benefits to deliver Jeep vehicle owners the utmost care and dedicated 24/7 support.
Sponsored
