Of course they are, which is why I am disregarding the gap between Sport and Overland.
They are both premium models, Overland gives you the shiny stuff, and Rubicon gives you real world capabilities for $3000.
Which you will get back when you sell it (largely, if not more)
Comparing a Sport...
Using that rationale if anything is Overpriced it is the Overland which adds exactly nothing in the capability department and follows the Toyota shinier plastic and limited edition stickers marketing model.
Regardless in the model hierarchy, the Rubicon is a $3000 step up from the next lower...
Some of you people are daft, claiming the Rubicon is "over priced".
Rubicon is a $3000 option package that gets you suspension, skid plates, front and rear lockers, dis-connectable sway bar, deep transfer case, wider heavier differentials with 4:10's, hood, fenders, sliders, additional...
Thoughts on that are:
one quarters sales are meaningless
Nissan is down 10% for 2019
Jeep is down 5%
FCA down 1%
And the Frontier is a tired old truck that they are giving away to get rid of them. The only thing the JT and Frontier have in common is that they are both mid sized trucks.
Aside...
This:
"The Gladiator is a strange beast. Our own Jeep obsessive David Tracy absolutely loves it, but whenever I see it I get a nagging feeling about really just wanting an old Comanche. The Gladiator seems like too much in just about every department, though then again that describes almost...
Excusing away the absence of features by saying that there are other adequate substitutes does nothing more than illustrate the value of the feature itself.
Water crossings with steep or muddy banks are an excellent example of a time a front locker is comforting at the very minimum. More so if...
$100 says Brandon Girmus has never driven off road other than some piles of dirt they hauled into the corporate yard and set up a course for executives to experience their product on.
It would take a full on idiot to tell you much less believe, that a vehicle without a front locker, a vehicle...
The best deal I found prior was $216 plus freight from BAM, $185 shipped is a killer deal. Same folks have (well had earlier today) 2" Mopar lift for JT for $975 shipped, which beats any other price on the web by a couple hundred bucks, and feedback for them are 99% positive...
It's about climate.
In 1980 I ran out of gas (effectively) with $35 and a 1974 Nova East Texas leaving Chicago and headed south. Among other things I didn't care how hot it got as long as I never had to work in snow again.
I took a job and went to work. Decades later I decided I hate the heat...
I understand.
3 years ago I had 10 dogs and a cat. Today I have 3 dogs, 6 of them having been lost in the last 13 months.
Maybe I should get another and name it Ford, then I could surreptitiously claim to love Ford