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Anybody hate the jeep Super Bowl commercial as much as I did [LOCKED DUE TO NO-POLITICS RULE]

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Jason Oliver

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I liked it.
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Burton79

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Being a Veteran, I appreciated the commercial. It was an opportune time that Jeep took to address the rift in cultural, political and dare I say ideological foundations in this country. I served at Fort Riley Kansas and have visited that Chapel in Lebanon Kansas. So using the geographical center of the mainland is great image use to me.

Look, we argue on this single forum about the stupidest things, and I’m guilty of going down that path myself about the origins of a name. There is, however, a message that Jeep is sending out that I picked up on even if you didn’t, couldn’t or wouldn’t pick up on. There is real divide in the country and we need to come back to heal it and come back to a middle of the road in understanding.
 
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RSK

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No red star symbolism for me. Facts below speak for themselves. Marketing propaganda at it’s worst Jeep.

Jeep Gladiator Anybody hate the jeep Super Bowl commercial as much as I did [LOCKED DUE TO NO-POLITICS RULE] DC0AEF8C-85A8-4787-9A14-54953E29C551


Jeep Gladiator Anybody hate the jeep Super Bowl commercial as much as I did [LOCKED DUE TO NO-POLITICS RULE] 390346FB-324A-4AE4-B748-F7B916DA964F
 
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Burton79

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No red star symbolism for me. Facts below speak for themselves. Marketing propaganda at it’s worst Jeep.

DC0AEF8C-85A8-4787-9A14-54953E29C551.png

I’m just gonna set this down right here. Crack a book and learn something.


Jeep Gladiator Anybody hate the jeep Super Bowl commercial as much as I did [LOCKED DUE TO NO-POLITICS RULE] 1612874264839
 

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BigM

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I thought it was a good commercial being the focus of the message is to reunite, can't go wrong with a simple message like that.
 

RSK

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SFLJEEPER

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I am really disappointed that Jeep did this. I don't have a problem with the actually message, because at the root of it, it encourages putting aside differences, which is probably a good thing. What I have a problem with is the the fact that the person featured in the commercial has spent the last 5 or so years doing what seems to be the exact opposite of "uniting" or "finding the middle". It's like if you looked up the word hypocritical in an online dictionary, there should be a link to this video.

I have had 7 Jeeps over the last 30 or so years. I currently have a 2 door JK and I have a Gladiator on order. This is not enough of a big deal to make me to cancel the order, but it sure leaves me shaking my head. I will enjoy the Gladiator regardless of what anyone at Jeep thinks I need to be doing, saying, or thinking.
 

Heenan

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I’m going to be careful here so as not to get this thread locked down like the previous thread. Hence, I’ll avoid directly naming politicians or their parties.

That said, the message of Jeep’s commercial, albeit well intended, missed its mark. Hell it missed the whole barn. The notion that Jeep used Bruce Springsteen “BS”, a well known one-sider, as the deliverer of a message urging us to meet in the middle is downright.. offensive and ridiculous.
NR said it best, “For a celebrity so identified with one party to go to the other side’s turf after his side has won the election and call for unity is not really an effective tactic. People see it for what it is: We won, now get together behind us.”

Again, meeting in the middle, most of us can agree on. But using BS as your spokesman, destroys with prejudice, the sincerity of said message.

For those who disagree with me, I’ll ask you to ponder this. Imagine if the election went the other way and Jeep made that exact same commercial but instead of BS, Jeep used Ted Nugent to deliver the sermon...
yeah, it stings don’t it.

If Jeep felt so strongly in its call for unity, a much better commercial could have been made. Take the exact same idea with Springsteen driving a vintage Jeep but splice in Nugent driving his vintage Bronco. The two men pull up in front of the chapel in Kansas from opposite directions. At first they eye each other with a bit of distrust, then nod, reach across thru open windows, to shake each other’s hand. Picture fades away to show our glorious Red White and Blue proudly waving in the big sunny sky.

Lol, the likelihood of getting all on board, esp. Ford, is funny as hell to think about. But imagine for one second, that they all DID meet in the middle to make it happen. How very cool that commercial would be.

Then on Monday, we can all laugh and talk smack about how much better our Jeeps are versus Found On Road Dead.

Wow, just now, I felt the bourbon kick in, ohh yeah...
I’m going to be careful here so as not to get this thread locked down like the previous thread. Hence, I’ll avoid directly naming politicians or their parties.

That said, the message of Jeep’s commercial, albeit well intended, missed its mark. Hell it missed the whole barn. The notion that Jeep used Bruce Springsteen “BS”, a well known one-sider, as the deliverer of a message urging us to meet in the middle is downright.. offensive and ridiculous.
NR said it best, “For a celebrity so identified with one party to go to the other side’s turf after his side has won the election and call for unity is not really an effective tactic. People see it for what it is: We won, now get together behind us.”

Again, meeting in the middle, most of us can agree on. But using BS as your spokesman, destroys with prejudice, the sincerity of said message.

For those who disagree with me, I’ll ask you to ponder this. Imagine if the election went the other way and Jeep made that exact same commercial but instead of BS, Jeep used Ted Nugent to deliver the sermon...
yeah, it stings don’t it.

If Jeep felt so strongly in its call for unity, a much better commercial could have been made. Take the exact same idea with Springsteen driving a vintage Jeep but splice in Nugent driving his vintage Bronco. The two men pull up in front of the chapel in Kansas from opposite directions. At first they eye each other with a bit of distrust, then nod, reach across thru open windows, to shake each other’s hand. Picture fades away to show our glorious Red White and Blue proudly waving in the big sunny sky.

Lol, the likelihood of getting all on board, esp. Ford, is funny as hell to think about. But imagine for one second, that they all DID meet in the middle to make it happen. How very cool that commercial would be.

Then on Monday, we can all laugh and talk smack about how much better our Jeeps are versus Found On Road Dead.

Wow, just now, I felt the bourbon kick in, ohh yeah...
Laughing. I like it. I've voiced my thoughts about the commercial on other forums so I will give it a break. I would have liked to have seen ppl from all different walks of life and color out enjoying there Jeeps from different parts of the country. I think people can watch and understand that message without being verbally preached too.
 

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Clay

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Damn, did I miss the Super Bowl! BOO HOO! Only super bowl I'm interested in, is one full of chili. As far as meet in the middle, it should have been done four years ago!
 

Munkey Boy

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"It's all in the reflexes" - Jack Burton

Seems oddly appropriate. ?
 

Tufelhundin

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You realize that The Prokchop Express is from the movie Big Trouble in Little China, right?

I live in Ohio, not Cali.
Another great 80’s movie!
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