Klutch
Well-Known Member
- Joined
- May 25, 2019
- Threads
- 18
- Messages
- 816
- Reaction score
- 1,006
- Location
- Colorado Springs
- Vehicle(s)
- 1986 Jeep Comanche, 2000 Jeep Cherokee
That's pretty rich. Your logic is saying since Consumer Reports subscribers report fewer issues and greater satisfaction with Japanese brands they are therefore biased toward Japanese brands. So, it's simply not possible that the Japanese brands have fewer issues. You sound just like the UAW guys I've talked with about this issue.You are incorrect. Consumer Reports makes a living rating all brands, comparing them against one another and recommending which ones to buy and which ones not to buy. So it needs to survey a REPRESENTATIVE sample of the buying public.
The issue is not that these are Jeep owners; the issue is that surveying subscribers is not representative of the total buying public. Consumer Reports member base is heavily biased towards Japanese imports by the simple fact that those are the products they consistently recommend. To then survey members and pretend that their views reflects the total market is fantasy.
Consumer Reports would be correct if it presented its findings as representative only of its subscriber base. But that wouldn’t give them the headlines or the website traffic they crave. So they are making statements about the total buying population without the data to back it up.
This distinction is not insignificant. It is the basis of proper sampling and of valid market research.
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