Hey, there's something I had not thought about - but having talked to the guy I bought from today I wonder if that's one reason he was talking about what I'd done with my truck.He did ask what made you decide on a gladiator over a Tacoma? I’d ask people stuff like that to get their feedback.
You had a sales person. The selling was just done when it was delivered. The person who delivered it might have even been your sales person. Splitting hairs I know.I never had a salesman. The dealer delivered it to my house and left with my trade.
Thats the best kind..
You had a sales person. The selling was just done when it was delivered. The person who delivered it might have even been your sales person. Splitting hairs I know.
No, no, and no. Obviously I disagree . I think your percentages are way off. For actual buyers, I'd say probably ten percent know exactly what they want. I'd estimate 70 percent know the model they want, Jeep Wrangler, but have no clue at all about what model is going to best fit the customers expected usage. Ten percent have brand loyalty and intend to buy a Jeep product but the sales person has a huge opportunity to make a sale by getting them a vehicle they'll be happy in. The final 10 percent are just looking. But 100 percent of the people coming in want to be welcomed [I can't believe how many sales personnel make the prospective buyer come find them] and talked to by someone who actually knows what they're talking about.95% of buyers (and probably more) don't need to be informed by their salesperson. They either don't care, or already know what they need to know.
Their job is purely to move units, not be educators. It's only on forums that you find this expectation of salespeople being experts, and usually from people who bought a niche submodel.
Spot-on.But 100 percent of the people coming in want to be welcomed [I can't believe how many sales personnel make the prospective buyer come find them] and talked to by someone who actually knows what they're talking about.
In order to move more units [the point of selling something is to sell as many of the something as you can] then you absolutely need to know all about the different product lines. More importantly you need to know the differences between the models in a project line. By asking the prospective buyer what they want out of the vehicle you can put them in the right one for them---a guy who knows nothing can't do this---so buyers walk away---just like every single post above has mentioned if they get a clueless sales person. You have no opportunity to sell if the buyer leaves.