What is going on here with pricing.

[WilldWilly]

So I noticed a base Gladiator sport, and a base 2 door Wrangler sport are withing $700 of each other. I did include the auto Transmission to the Wrangler so they were equipped evenly. I know this is not where they make their money, but for 700 bucks, you get 3.73 gears, a bed, and two more doors. It is actually cheaper to buy a Gladiator sport, than a Wrangler unlimited sport. But you can get firecracker red on the Wrangler.
So the Gladiator is the best bang for the buck between the three.

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[ChrisNLA]

I can only assume the Wrangler 2 door is a victim of its low take rate at this point. I think its 10-15% of JL sales.

Very few people want them, and it's not gonna get cheaper to build them when the sales are low.

 

[WilldWilly]

I can only assume the Wrangler 2 door is a victim of its low take rate at this point. I think its 10-15% of JL sales.

Very few people want them, and it's not gonna get cheaper to build them when the sales are low.

I am almost thinking they are pricing them to fail so they can justify ending production of 2 door Wrangler. I mean, it might sell better in the low 30s range.

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