Why the price differences for options?

[Darel]

Sat down to compare a Sport S to a Rubicon on the configurator. Why is the Dual Top Group for the Sport $1200 and the same option on the Rubicon is $2300? And that's for the black hardtop on both. Similarly the painted flares on the Sport are $250 and Rubicon $495. There are probably other differences but these two jumped out at me, especially since they would be exactly the same thing on both trucks, no? I get that the Rubicon has slightly different flares but the cost of painting them would be the same. And there's no real reason I can think of for the tops to be over $1000 different.

Sponsored

 

[Darel]

Just ran them side by side and other options/packages are $100 different here and there, I get that. The big one for me is that HUGE price jump in tops. And the really odd thing is, on the Sport, the hardtop ONLY is more expensive than the Dual Top group by about $100. What gives?

 

[cbl1]

All options are the same price - packages can be different.

The reason for the $1200 is because it already has the Dual Top group (so your paying for both tops in that package). The $1200 is because the dual top group has the black hardtop and the $1200 option is to have that hardtop in the body painted version. So the $1200 is to upgrade the black top. Where as the the $2300 price your seeing is for someone buying just the body hard top fully on its own.

You can see these things on the price calculator spreadsheet here on the site - explains what option is an why.

But key is - the options are the same price no matter what the version.

 

[Darel]

All options are the same price - packages can be different.

The reason for the $1200 is because it already has the Dual Top group (so your paying for both tops in that package). The $1200 is because the dual top group has the black hardtop and the $1200 option is to have that hardtop in the body painted version. So the $1200 is to upgrade the black top. Where as the the $2300 price your seeing is for someone buying just the body hard top fully on its own.

You can see these things on the price calculator spreadsheet here on the site - explains what option is an why.

But key is - the options are the same price no matter what the version.

Now I'm really confused. Sport comes with the Dual Top group standard? But you still have to pay for it? And the upmarket Rubicon does NOT come with it standard? But for the Rubicon, the painted thing doesn't hold water either because if you select the Dual Top group it's black, and then getting the painted version is like $1000 more.

 

[Darel]

Now I'm really confused. Sport comes with the Dual Top group standard? But you still have to pay for it? And the upmarket Rubicon does NOT come with it standard? But for the Rubicon, the painted thing doesn't hold water either because if you select the Dual Top group it's black, and then getting the painted version is like $1000 more.

Also when I go in the Excel sheet in the sticky, both Dual Top groups are the same price, but that doesn't match what's on Jeep's site. Maybe it's a promo? But I can't find a reference to anything online.

 

[cbl1]

Standard for all is regular soft top (probably has an $800 value baked in price - then you have options. To upgrade the soft top to the premium version and also get a black hard top you buy the dual top group. If you choose dual top group and want the painted top then you pay $1200 option.

If you don’t choose dual top group then the hard top costs $2500 or so total (upgrade from the normal soft)

It is confusing but correct when you do the calculations

 

[Darel]

Ah, ok, that makes a little more sense. I didn't realize Dual Top got you a "better" soft top. That puts the pieces together a little more.

 

[cbl1]

Actually - I see your problem - the website is completely messed up. You see the dual top being like $1100 but then when you click on it it goes to full price. And you click then to upgrade to the full painted hardtop and it tries to charge you full price there too.

The website is wrong. They messed up something when they did this employee price for all stuff.

The reason your seeing difference in the MSRP when you click on options Sport vs. Rubicon is that they are using the employee pricing for the MSRP on the sport and not the Rubicon (since it doesn't apply to rubicon).

So because of the employee pricing the accessories do show as a lower msrp then rubicon for same accessories because they are taking the discount off line by line vs. subtracting at the end (its all marketing). And at the same time then they have messed up the website on the top configurator.

I would configure the way you want it using the spreadsheet and then since it is employee pricing the total is supposed to match the Invoice - 1% column on spreadsheet I do believe. That would be the starting point MSRP right now (so you should be able to get dealer down to less then the 7% off invoice column fairly easily).

 

[Darel]

A-ha! Perfect. Must be a side effect of all those FCA programmers working from home. Thanks!

 

[mazeppa]

My inquiry is: when you configure adding different packages and each package has for instance the "240-Amp Alternator", you don't get a discount when adding the next package(s) that also have the "240-Amp Alternator".

 

[cbl1]

Like cargo management group and towing …. yea that's called "money in pocket"

 

[LostWoods]

My inquiry is: when you configure adding different packages and each package has for instance the "240-Amp Alternator", you don't get a discount when adding the next package(s) that also have the "240-Amp Alternator".

I think the upgraded alternator and battery is just a toss-in on the assumption you bought the tow package because for everything but towing, the cost of other parts for the package greatly exceeds the cost of the package. I found I think one Sport around that didn't have some sort of tow package on it when I was shopping - they're pretty ubiquitous even though nobody around here tows anything but a Uhaul on moving day.

Aside from the battery/alternator, I know they do adjust the convenience group. For me it was $200 less because I have the cold weather package with remote start and it was also $200 less on all 6MT trucks that obviously can't have it.

 

[bastage]

The Fender Flares are different. So that may account for some of the difference there.

Sponsored