Anybody hate the jeep Super Bowl commercial as much as I did [LOCKED DUE TO NO-POLITICS RULE]

[Barbarian]

Anybody hate the jeep Super Bowl commercial as much as I did.My family has been buying Dodge and Jeep products since the 1920s, including at least a dozen jeeps beginning in 1946. I just purchased a new gladiator Rubicon diesel and I’m tempted to return it.

I’m sick of washed Up singers,Movie stars and so-called celebrities preaching to me. The whole re-United States of America thing was an insult. What does anybody else think

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[Terminus33]

I don't agree with you, I liked it. I mean I didn't even know who it was until someone told me It was Springsteen. Never was my choice of music. The conveyed message was still a good one.

I think everyone just needs to see it as a humanity commercial that just so happen to have a Jeep undertone instead of a Celebrity endorsed Jeep commercial. Lets face it, celebrities are who they are because common folk put them there, we listen to celebrities, I doubt anyone would listen to some rando off the street in the same manor.

 

[wvyankee2]

They can stick the Re-United right up their A**!

 

[Gren71]

Politics aside I think it had a good message. Though to be fair I didn’t watch it during the super bowl...the nfl has been dead to me for years.

 

[IamAlan]

Why, whatever do you mean??

 

[foxman350]

Would have rather seen some Jeep’s crawling around on rocks or through rivers or mud pits!

 

[red/green hawk]

This thread like the other locked in 3...2...1...

 

[jimbom]

Best Super Bowl ad (two years running.) As someone who has politically flipped 180 degs in the past year, who has experienced estrangement with one sibling over these insane times, to me the message in this artfully beautiful ad is a good one that I do think will help sell more Jeeps.

 

[AggieJeep]

Politics aside I think it had a good message. Though to be fair I didn’t watch it during the super bowl...the nfl has been dead to me for years.

NFL and more have been dead to me for years. I have more enjoyable and productive things to spend my precious time on. Screw NASCAR too.

 

[Mikeaviator13]

Would have been better if he stuttered his way through the commercial. ?

 

[Gren71]

NFL and more have been dead to me for years. I have more enjoyable and productive things to spend my precious time on. Screw NASCAR too.

%100 agreed! Kinda hoping xfl comes back, that was entertaining

 

[obrianmcc]

Good intent with the commercial .... poor choice in talent

 

[HopSlammer]

I’m going to be careful here so as not to get this thread locked down like the previous thread. Hence, I’ll avoid directly naming politicians or their parties.

That said, the message of Jeep’s commercial, albeit well intended, missed its mark. Hell it missed the whole barn. The notion that Jeep used Bruce Springsteen “BS”, a well known one-sider, as the deliverer of a message urging us to meet in the middle is downright.. offensive and ridiculous.
NR said it best, “For a celebrity so identified with one party to go to the other side’s turf after his side has won the election and call for unity is not really an effective tactic. People see it for what it is: We won, now get together behind us.”

Again, meeting in the middle, most of us can agree on. But using BS as your spokesman, destroys with prejudice, the sincerity of said message.

For those who disagree with me, I’ll ask you to ponder this. Imagine if the election went the other way and Jeep made that exact same commercial but instead of BS, Jeep used Ted Nugent to deliver the sermon...
yeah, it stings don’t it.

If Jeep felt so strongly in its call for unity, a much better commercial could have been made. Take the exact same idea with Springsteen driving a vintage Jeep but splice in Nugent driving his vintage Bronco. The two men pull up in front of the chapel in Kansas from opposite directions. At first they eye each other with a bit of distrust, then nod, reach across thru open windows, to shake each other’s hand. Picture fades away to show our glorious Red White and Blue proudly waving in the big sunny sky.

Lol, the likelihood of getting all on board, esp. Ford, is funny as hell to think about. But imagine for one second, that they all DID meet in the middle to make it happen. How very cool that commercial would be.

Then on Monday, we can all laugh and talk smack about how much better our Jeeps are versus Found On Road Dead.

Wow, just now, I felt the bourbon kick in, ohh yeah...

 

[MrZappo]

Ya know, I'm not a springsteen fan, I'm not a preachy finger waving corporation fan, I'm not a fan of artsy depictions of my reality as seen through the eyes of a global marketing department. I'm not a fan of lifelong staples being leveraged into a soapbox for any cause weather I like the cause or hate it.

I am a fan of the USA as I remember it, I am a fan of jeeps, I am a fan of people getting along.

So this commercial? Meh, It contained a lot of things I despise and a tidbit of a few things that I like.

For me, I'd rather they just stuck to the formula.

Jeeps off road, beer, campfires, American flags, BBQ, our military, maybe toss in some short shorts and a bikini or 2.

I'm a simple guy with simple needs and honestly I'm too tired after this past year to worry about messaging undertones or to try and find meaning in a washed up musician yammering on about the social condition.

Ill take a stick shift and a beer please. Anything else FCA can keep.

 

[TrainMan]

It was a commercial and does not reflect the thoughts of all those who were a part of assembling your Jeep.

I didn't really see anything wrong with it myself. I saw it posted before the super bowl. I didn't watch the superbowl because I don't like football.

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