Jeffg
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https://www.motortrend.com/news/stellantis-fca-peugeot-merger-chrysler-dodge-fate/
Fate Of FCA Brands
On the FCA side, Jeep and Ram are the profitable powerhouses and, quite frankly, the reason the automaker was an attractive dance partner in the first place. Jeep will only grow in stature with a greater international presence. Ram will remain mostly centered on the North American market but could increase its market reach, especially with commercial vehicles. FCA CEO Mike Manley will oversee the Americas for Stellantis and will be a champion for these brands.
It is the oldest, truly heritage, brands, that are most vulnerable: Chrysler and Dodge. Chrysler sold just over 110,000 vehicles in the U.S., its biggest market, in 2020. It is a brand that now only consists of the Chrysler Pacifica minivan and the aging Chrysler 300 fullsize sedan.
Dodge is healthier with about 267,000 sales in the U.S. last year, but with the discontinuation of the Journey crossover and the Grand Caravan minivan, it is reduced to the Dodge Durango SUV and the Dodge Charger and Dodge Challenger muscle cars.
Then there are the Italian brands: Alfa Romeo, Fiat, and Maserati that have failed to meet lofty expectations in North America. Fiat's dismal sales resulting in the discontinuation of the Fiat 500, 500L and 124 roadster, leaving only the Fiat 500X small crossover.
The PSA Group brings Peugeot, Citroen, DS Autos, and Opel which the group bought from General Motors in 2017.
Peugeot's U.S. Return Uncertain
Before the creation of Stellantis, there were plans to sell a PSA Group brand in the U.S. by 2026 and Tavares later identified the brand as Peugeot. A small group of executives have been in place in the U.S. to oversee the return of the brand that left North America in 1991. Peugeot CEO Jean-Philippe Imparato now says plans to re-enter the U.S. by 2026 may be reconsidered, according to an Automotive News Europe report.
Chrysler's Storied (And Checkered) History May Not Save It
Chrysler dates back to 1925, founded by Walter Chrysler, and it is still referred to as part of the Big Three or Detroit Three, referring to General Motors, Ford, and Chrysler.
The automaker has teetered many times on the edge of a financial cliff. It was on the verge of bankruptcy in the late 1970s and was saved by government loan guarantees worth $1.5 billion that bought time until the release of a surprising savior in secret development: the minivan.
Fate Of FCA Brands
On the FCA side, Jeep and Ram are the profitable powerhouses and, quite frankly, the reason the automaker was an attractive dance partner in the first place. Jeep will only grow in stature with a greater international presence. Ram will remain mostly centered on the North American market but could increase its market reach, especially with commercial vehicles. FCA CEO Mike Manley will oversee the Americas for Stellantis and will be a champion for these brands.
It is the oldest, truly heritage, brands, that are most vulnerable: Chrysler and Dodge. Chrysler sold just over 110,000 vehicles in the U.S., its biggest market, in 2020. It is a brand that now only consists of the Chrysler Pacifica minivan and the aging Chrysler 300 fullsize sedan.
Dodge is healthier with about 267,000 sales in the U.S. last year, but with the discontinuation of the Journey crossover and the Grand Caravan minivan, it is reduced to the Dodge Durango SUV and the Dodge Charger and Dodge Challenger muscle cars.
Then there are the Italian brands: Alfa Romeo, Fiat, and Maserati that have failed to meet lofty expectations in North America. Fiat's dismal sales resulting in the discontinuation of the Fiat 500, 500L and 124 roadster, leaving only the Fiat 500X small crossover.
The PSA Group brings Peugeot, Citroen, DS Autos, and Opel which the group bought from General Motors in 2017.
Peugeot's U.S. Return Uncertain
Before the creation of Stellantis, there were plans to sell a PSA Group brand in the U.S. by 2026 and Tavares later identified the brand as Peugeot. A small group of executives have been in place in the U.S. to oversee the return of the brand that left North America in 1991. Peugeot CEO Jean-Philippe Imparato now says plans to re-enter the U.S. by 2026 may be reconsidered, according to an Automotive News Europe report.
Chrysler's Storied (And Checkered) History May Not Save It
Chrysler dates back to 1925, founded by Walter Chrysler, and it is still referred to as part of the Big Three or Detroit Three, referring to General Motors, Ford, and Chrysler.
The automaker has teetered many times on the edge of a financial cliff. It was on the verge of bankruptcy in the late 1970s and was saved by government loan guarantees worth $1.5 billion that bought time until the release of a surprising savior in secret development: the minivan.
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