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Gladiator sales very slow and down for the year, big discounts are out there

joeym7

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While I totally, absolutely, love my Mojave, as even after looking at everything else in the mid size segment, all of being materially less pricey, and I have ZERO regrets as it is the perfect truck for me vs any other option, I'd be the first to admit these things are overpriced...

With inflation skyrocketing, people are hurting, and they will find a way to save money one way or another because they have no choice. I am bless not to have to do such things, but I am not immune to noticing the dramatic % rise of what I am paying now for basic necessities vs even just a year ago, - thank you Joe B. and Nancy P.!!!!

So I am not surprised Gladiator which is the most expensive truck in this segment is taking it on the chin.

What to do about it, above my paygrade but start by engineering the frivolous crap out of the machine in the hops to trim the price closer at least a little to the competition, all manufacturers have them.

That said, I don't want them to go too far, as the craftsmanship and engineering in this "beast" are certainly above all others in this segment...Fine line, which they need to learn how to walk.
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Geoarch

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Depending on what you spec'd. On a Rubicon or Mojave, 5K would be in the ballpark. 8K for other models.
I got 6% off MSRP in July on my special order JTR. When I ordered it in February there was no mention of that. They had over 20 on the lot and were dealing, but I did pay cash.
 

onewhippedpuppy

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While the JT is by no means cheap, I also donā€™t think itā€™s outrageously expensive either. Sticker on my ā€˜21 Mojave was $56k and I think I paid $49k. I was primarily cross shopping the Colorado ZR2, just for fun I went and built one online and it came to $52k. Because itā€™s Sunday and Iā€™m just sitting here drinking coffee I also built a Ranger Lariat Tremor, which was $48k for a much less capable truck. Compared to the JT, the Colorado and Ranger have a cheaper interior with smaller back seats, and neither give you the option to remove doors and the top. I think comparatively speaking the JT is priced fairly compared to the competition.

It will be interesting to see where the Ranger Raptor falls for price, supposedly it will be about $52k starting price. With options Iā€™m sure most will be around $60k, but you can option a JT that high as well.
 

Garemlin

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Well when the price of a 2022 is at least $5000 more than a equal 2021 it's no wonder sales are down. They are pushing people out of the market and making them explore other options.

It's only going to get worse for the Gladiator. You have a new Ranger coming that will finally be Raptorized for the US market. The GM twins just got substantial refreshes. And the new Tacoma is on the way. Even the refreshed Nissan Frontier is creating some buzz.
 

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I got 6% off MSRP in July on my special order JTR. When I ordered it in February there was no mention of that. They had over 20 on the lot and were dealing, but I did pay cash.
I was able to get 5K off on my JTM (it equates to just over 8% off sticker). I ordered mine mid-Feb and it came it mid-March. I financed it through my dealer at 2.9%.
 

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Geoarch

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I was able to get 5K off on my JTM (it equates to just over 8% off sticker). I ordered mine mid-Feb and it came it mid-March. I financed it through my dealer at 2.9%.
It looks like we did well, although I had to wait almost five months for delivery. The deals are out there. Looks like a good time to buy.
 

onewhippedpuppy

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If you are cross shopping and concerned about off-road ability you canā€™t sleep on the Colorado ZR2. Yes I know itā€™s IFS but the suspension is fantastic and it has lockers front and rear, along with optional AEV bumpers and armor from the factory. I really didnā€™t like it after driving one, but itā€™s a solid offering.
 

Fox940

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Well when the price of a 2022 is at least $5000 more than a equal 2021 it's no wonder sales are down. They are pushing people out of the market and making them explore other options.

It's only going to get worse for the Gladiator. You have a new Ranger coming that will finally be Raptorized for the US market. The GM twins just got substantial refreshes. And the new Tacoma is on the way. Even the refreshed Nissan Frontier is creating some buzz.
Yep, sticker on mine now is $4000 more than it was 6 months ago when I bought it. I may not have purchased it for the current price. Glad I got it when I did.
 

RobTrachtman

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