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Here you go, your $73K Gladiator!

Fortus

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Our dealers around here do this silly crap as well .. They install 4k worth of crap and than bump the price of the vehicle by 8 grand ... There is no way that list of stuff is worth 25k. Nor would I trust a dealer and their band of gypsy mechanics to install that suite of options ...

Ill pass ...
You should see Tacoma TRD Pros, they mark up the price up to $10K and add $0 worth of crap.
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Ted Striker

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There is no way......No way that a Jeep truck is worth that much. If someone paid that much then I feel sorry for them. Grated it's top of the line, but I've got a Sport S I paid about $36K less for. I could have added better crap than the Rubicon gives you for $10K (probably less) so I just can't believe anyone would pay that much. If I was going to spend that much I'd get me a top of the line Ram.
You’re not the target buyer though. You and everyone else in this forum are well informed Gladiator buyers. The target buyer is the person with no knowledge of lifts, tires, off-roading, etc. and just wants something they can take to the beach or coffee and cars and show off. They’re a person with plenty of disposable income and don’t want to take it all over the place getting mods done. It will sell and to that person, it will definitely be “worth” it.
 

cdyoung9799

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Our dealers around here do this silly crap as well .. They install 4k worth of crap and than bump the price of the vehicle by 8 grand ... There is no way that list of stuff is worth 25k. Nor would I trust a dealer and their band of gypsy mechanics to install that suite of options ...

Ill pass ...
Same here in TX. The additional $8K is the "highly skilled tech labor rate".
 

Horde

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2020 Jeep Gladiator Overland. 2020 Jeep Wrangler Sahara
For us, it’s the price in Canadian dollars for a Jeep Gladiator Rubicon Launch Edition...

5FA39A87-41F4-48B3-AB74-991DC6CE4C85.jpeg
Yup! I pick up mine in 2 weeks and list was $71,245. If I lived in America I could buy one of these and a Porsche.
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