2025 Rubicon - employee pricing vs cash incentive?

[93civej1]

What is better. Employee pricing for all or 7,000 cash incentive???
I dont really know what employee pricing would be on something.

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[djwatts]

What is better. Employee pricing for all or 7,000 cash incentive???
I dont really know what employee pricing would be on something.

I asked for the best possible price and they game me $11K off MSRP on a 2025 Mojave. They said that was the absolute best they could do. They also gave me $39K for my 2022 Rubicon with 11K miles. That was more than any other dealer would give me.

 

[93civej1]

I asked for the best possible price and they game me $11K off MSRP on a 2025 Mojave. They said that was the absolute best they could do. They also gave me $39K for my 2022 Rubicon with 11K miles. That was more than any other dealer would give me.

yeah im working on one right now. I finally got the invoice from them and then factored minus 5%. It wasnt as good as I thought it would be and the 7k incentive seems to be better. I was thinking invoice was much lower.

 

[emoney]

The markup is never as high as people think.

 

[93civej1]

The markup is never as high as people think.

markup, you meaning invoice to MSRP?

 

[emoney]

Yes, most dealers generate their highest margins on things like "dealer/prep fees" and financing incentives.

 

[ShadowsPapa]

What is better. Employee pricing for all or 7,000 cash incentive???
I dont really know what employee pricing would be on something.

On my 2025 Mojave, "employee pricing" was roughly 3400 off MSRP. It was similar to the "1% under invoice" some of the affiliate discounts are.
Because I used the Tread Lightly affiliate pricing, I basically got similar to "employee pricing" AND the 7K off.
So, the 7K is actually the better deal if you must choose. At least in the numbers I tossed around with the dealer.

MSRP - "sticker price" from my window sticker -

Then from the purchase agreement after the affiliate pricing which was close to the employee pricing (shows as FFP on one of the documents) ->

Then of course came all of the added stuff, and an additional 7K FCA incentive from that.
So if you took the MSRP above of 66480 and subtracted 7K incentive, you'd be under 60K compared to the affiliate or "employee" (friends and family) pricing of 63K

Yes, most dealers generate their highest margins on things like "dealer/prep fees" and financing incentives.

Sorry, MSRP INCLUDES dealer prep - if a dealer is charging you for prep, then they should be confronted about it and told to "knock it off" or at least explain themselves.

Show them this bit on the window sticker and confront them for an explanation.

The MSRP includes those fees.

markup, you meaning invoice to MSRP?

The difference between invoice (FWP) and MSRP/sticker price isn't all that much.

 

[emoney]

Not talking about the "prep fee" from the factory. I'm talking about the pre-printed $ amount that I've seen as high as "$1900" in Florida that is explained as covering "cost to do all the paperwork".

 

[ShadowsPapa]

Not talking about the "prep fee" from the factory. I'm talking about the pre-printed $ amount that I've seen as high as "$1900" in Florida that is explained as covering "cost to do all the paperwork".

Doc fees then instead of prep fees.

Dealer prep is taking it out of plant mode and doing all of the physical stuff. That's covered in the price HOWEVER, I have seen some dealerships actually ADD a line item of "dealer prep" AND "document fees".

Dealers often add document fees to cover their costs of titles, credit checks, financing paperwork, mileage statements and more.
Here it's limited by law to $180 per vehicle. There's a lot of documents involved.
But $1900 is way up there.
I can see 200, maybe 300, but 1900? Wow.

When you trade in a vehicle, the dealer pays a person to go to their administrative offices, pick up the briefcase with mileage statements, titles and other legal stuff and go to the county offices - and wait in line to get it all processed at the county.
I got a ride home with the guy that does that and he explained it can take a chunk of his morning, all the while he gets paid for the drive (30 minutes, then downtown traffic) and sitting and waiting at the county offices.

 

[93civej1]

On my 2025 Mojave, "employee pricing" was roughly 3400 off MSRP. It was similar to the "1% under invoice" some of the affiliate discounts are.
Because I used the Tread Lightly affiliate pricing, I basically got similar to "employee pricing" AND the 7K off.
So, the 7K is actually the better deal if you must choose. At least in the numbers I tossed around with the dealer.

MSRP - "sticker price" from my window sticker -

Then from the purchase agreement after the affiliate pricing which was close to the employee pricing (shows as FFP on one of the documents) ->

Then of course came all of the added stuff, and an additional 7K FCA incentive from that.
So if you took the MSRP above of 66480 and subtracted 7K incentive, you'd be under 60K compared to the affiliate or "employee" (friends and family) pricing of 63K


Sorry, MSRP INCLUDES dealer prep - if a dealer is charging you for prep, then they should be confronted about it and told to "knock it off" or at least explain themselves.

Show them this bit on the window sticker and confront them for an explanation.

The MSRP includes those fees.

The difference between invoice (FWP) and MSRP/sticker price isn't all that much.

Thanks for putting all of that.

 

[emoney]

Doc fees then instead of prep fees.

Dealer prep is taking it out of plant mode and doing all of the physical stuff. That's covered in the price HOWEVER, I have seen some dealerships actually ADD a line item of "dealer prep" AND "document fees".

Dealers often add document fees to cover their costs of titles, credit checks, financing paperwork, mileage statements and more.
Here it's limited by law to $180 per vehicle. There's a lot of documents involved.
But $1900 is way up there.
I can see 200, maybe 300, but 1900? Wow.

When you trade in a vehicle, the dealer pays a person to go to their administrative offices, pick up the briefcase with mileage statements, titles and other legal stuff and go to the county offices - and wait in line to get it all processed at the county.
I got a ride home with the guy that does that and he explained it can take a chunk of his morning, all the while he gets paid for the drive (30 minutes, then downtown traffic) and sitting and waiting at the county offices.

You wanna hear something even worse? Down here there is no "send a person to take a briefcase". All of these dealers now issue new tags, registrations and title at the moment of sale. They're all electronic now. So when the person prints your purchase paperwork they also print all the state documents and never go to the "courthouse". It's quite the business now when they're charging almost $2k to "hit print".

 

[ShadowsPapa]

You wanna hear something even worse? Down here there is no "send a person to take a briefcase". All of these dealers now issue new tags, registrations and title at the moment of sale. They're all electronic now. So when the person prints your purchase paperwork they also print all the state documents and never go to the "courthouse". It's quite the business now when they're charging almost $2k to "hit print".

Here, with trades, they still have to take the title of your trade into the county.
The new vehicle gets the title request sent electronically. However, all of this goes to corporate and actually gets printed, according to my sales guy. We talked about it when I countered another member about things being so simple and electronic.
I later thought - what the heck is he talking about? So I asked the guy at the dealership - he agreed with the OTHER forum member (if he sees this - I owe him an apology - can't find the discussion thread now, though)

If you take out a loan to buy - there's even more to it.

I just counted 8 documents that we got electronically that are basic to every sale in Iowa where there is a trade and a loan on the new vehicle. In total in that folder on my computer, there's 12 documents. half of those go to the county - and all of them go to corporate where more people deal with them.
They may go to corporate electronically, but there's still people at that end that must enter the information.

The application for new title goes to county, and to the loan company. The loan company gets the title. When you pay it off, they send it to the county, where the loan release is recorded in county documents, then the title is marked clear and forwarded on to you.

So only if you go buy and pay cash, no trade, no loan, is there a situation where the application for title is cut and dried. Our titles don't get printed on an ordinary computer. It's still a different paper, etc.

So, your dealers in Florida can print Florida titles on the spot, give you Florida plates and the money is all transferred to the county electronically and the county literally does nothing? Receives no paper or anything, and a dealer can do all of this - plates, title, registration certificate, verified insurance coverage and more - all on a Saturday with no paper at all?

 

[emoney]

Yup, they're even talking about "kiosks" in the county I live in. Basically an atm style machine where you can renew/transfer etc. Not to continue to derail this thread but my last vehicle purchase there wasn't even a "Finance Guy". It was set up to where you had your paperwork all done by someone remotely and there's like a TEAMS meeting. In this case lady was working from home in SC. Eventually, there won't be any people involved in almost everything

 

[Wheelin98TJ]

Here, with trades, they still have to take the title of your trade into the county.
The new vehicle gets the title request sent electronically. However, all of this goes to corporate and actually gets printed, according to my sales guy. We talked about it when I countered another member about things being so simple and electronic.
I later thought - what the heck is he talking about? So I asked the guy at the dealership - he agreed with the OTHER forum member (if he sees this - I owe him an apology - can't find the discussion thread now, though)

If you take out a loan to buy - there's even more to it.

I just counted 8 documents that we got electronically that are basic to every sale in Iowa where there is a trade and a loan on the new vehicle. In total in that folder on my computer, there's 12 documents. half of those go to the county - and all of them go to corporate where more people deal with them.
They may go to corporate electronically, but there's still people at that end that must enter the information.

The application for new title goes to county, and to the loan company. The loan company gets the title. When you pay it off, they send it to the county, where the loan release is recorded in county documents, then the title is marked clear and forwarded on to you.

So only if you go buy and pay cash, no trade, no loan, is there a situation where the application for title is cut and dried. Our titles don't get printed on an ordinary computer. It's still a different paper, etc.

So, your dealers in Florida can print Florida titles on the spot, give you Florida plates and the money is all transferred to the county electronically and the county literally does nothing? Receives no paper or anything, and a dealer can do all of this - plates, title, registration certificate, verified insurance coverage and more - all on a Saturday with no paper at all?

You might be referring to a conversation we had. If so, no worries, you don't owe me an apology. You didn't call me stupid or anything.

 

[Wheelin98TJ]

Yup, they're even talking about "kiosks" in the county I live in. Basically an atm style machine where you can renew/transfer etc. Not to continue to derail this thread but my last vehicle purchase there wasn't even a "Finance Guy". It was set up to where you had your paperwork all done by someone remotely and there's like a TEAMS meeting. In this case lady was working from home in SC. Eventually, there won't be any people involved in almost everything

We have kiosks where you can do simple transactions. The kiosk can print stickers for license plates.

I had an issue where the kiosk printed a blank sticker. I had to call and speak to someone. They overnighted a new sticker to me. Maybe someday they can do this without people, but they will need to work out some kinks.

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