What happened to color?

[OVERLORD]

I do like Mojito, yet white is a blank canvas.

Sponsored

 

[ShadowsPapa]

I do like Mojito, yet white is a blank canvas.

Sharp, nicely done.

 

[IamAlan]

As for Jeep any color other then white is an extra cost of $245,I guess white paint is cheaper huh?…..Jack

Actually, when you consider the amount of white paint Jeep consumes, and the cost savings of buying in bulk; it is. The color upcharge is an annoyance, just like charging for floor mats, but it isn't a deal breaker.

 

[portalgun]

I really like the earl gray color they have on the farout concept, but in the end decided to just go with black because it was available now and everytime I see a jeep personally my mind says, "that would look even better in a darker color". I do love that Jeep has more fun colors than any other manufacturer

 

[LostWoods]

Color requires effort. Too many colors look great when polished but if you leave them for a week or two, they look terrible without a wash. Never have that issue with white and it looks great with some mud on it.

 

[2TH MVR]

Here in Phoenix Arizona, one buys white out of self-defense from the heat and sun. LOL!
Dave

Exactly. I've owned black vehicles before. Never again. Too hard to keep clean and dark colors absorb heat. White IMO is a classy, understated color. ALL my cars/trucks are white. The cool jeep colors do seem fun, but my conservative self always defaults back to white.

 

[Dennis K]

This is an image of Ford pickups from the WSJ (probably F-150, it doesn't say) waiting partially completed in Kentucky for semiconductors and other currently scarce parts.

The shortage is one thing, but look at the sea of white in this photo. Even black and gray aren't that widespread (and contrast less with blacktop) and just a few reds and one yellow in the entire foreground.

What happened to color? Is everyone in the future going to drive around in the same white truck like we are all here to read the gas meter? Please Jeep, keep the fun colors coming.

I feel better about ordering my Gecko Green Sport S Max Tow...

 

[Bswen]

This is an image of Ford pickups from the WSJ (probably F-150, it doesn't say) waiting partially completed in Kentucky for semiconductors and other currently scarce parts.

The shortage is one thing, but look at the sea of white in this photo. Even black and gray aren't that widespread (and contrast less with blacktop) and just a few reds and one yellow in the entire foreground.

What happened to color? Is everyone in the future going to drive around in the same white truck like we are all here to read the gas meter? Please Jeep, keep the fun colors coming.

Work trucks are mostly white

 

[Sanganois]

I recently read an article on a now forgotten car page which stated that the majority of vehicles sold are white, gray, black or red. Probably in that order.

 

[foo.c]

FWIW, if you care about resale get yellow.

https://www.motor1.com/news/504163/car-colors-best-worst-resale/

 

[Challenger85]

My cars have been blue, gray, blue, white, blue and now gray lol. I like sting gray too much not to choose it but the Gladiator blue is awesome.

 

[portalgun]

If they had mojito out when I ordered I might have gone with that, gecko is great but I like the metallic flake and the bit more vibrant green in the mojito color

 

[ShadowsPapa]

Work trucks are mostly white

Fleet sales, which Ford does a lot of - white trucks.

FWIW, if you care about resale get yellow.

https://www.motor1.com/news/504163/car-colors-best-worst-resale/

But that's millions on a national basis.
About the only thing here that sells that's yellow is............. Wrangler.
Not sure how yellow would hold value better if people don't like yellow cars. You don't see yellow cars.
Even in the late 70s you could find last model year vehicles sitting on the lot if you wanted yellow.
When my white AMX got totaled, I went around to all of the dealers in central Iowa - I was looking in 1978 for a 1977 model year. All that was left on the lots were yellow - they simply didn't sell. I ended up finding a red one a ways away from me, there wasn't a white one to be found anywhere.
Speculation - based on other items -
Maybe their bit on "resale value" is because there are so very few of them out there that if you want a yellow one, you'll pay more?
It's like certain home styles - if there's a demand and no supply, the price goes up. That's my guess for yellow here. If you want a yellow vehicle - good luck! If you find one you'll be willing to pay more.
Anyway, they didn't seem to break that down to region - it's millions, likely over the whole country. So while it may be in the east or the west parts of the country, where millions more are sold - it's possible, even likely, yellow won't get you a higher price here.

My wife would have paid a premium for a purple Grand Cherokee. She even asked dealers what it would cost to get one in purple. When asked what her top 3 color choices were - all three were purple, purple and purple, in that order. When I told her the cost to paint a vehicle and that changing color was a lot more expensive due to the door openings, and other areas, she backed down. My bet if the factory would have done her a WK2 in purple, she'd have paid another 5 grand to get it.

 

[rafaelsmith]

This is something that has always baffled me. Go to any parking lot...and vast majority of what you see is white or some shade of silver/grey. Jeep has what 3 or 4? shades of silver/grey? My wife had a "grey" '2014 Cherokee that was fun to drive ...had no issues but she hated the fact that it looked like every other "suv" in the parking lot..she even would have trouble finding it. She ended up trading it in on a bright yellow Renegade Trailhawk...less of a vehicle by all counts but she loves it. So now are driveway has a Yellow Renegade and Punk'n JT LOL

 

[texanjeeper]

I own a grey Gladiator but it sure doesn't look like it just pulled up to read your gas meter. I see tons of white trucks, and it automatically makes me think that the driver is a work site supervisor, or works construction. Seems like those guys are in love with white trucks.

Sponsored