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Not everyone.;) Some state has to subsidize the Carolinas now that cigarettes are illegal everywhere...

Maybe a wet snowflake...not one "beratement" anywhere in my post (except where I pointed out the "lol", which was, in and of itself, a beratement.) If you actually read Keith's (@Etoimos) well written post, you would realize he is more than capable of speaking up for himself, which I'm sure he...

At what price are you out, and what would your backup plan be? Keeping the JK or going JL? Another make/model?

Okey dokey, we'll go point by point: -Approximately 250,000 people did pay a premium for a Wrangler last year alone, and many of them well into the mid- to high $50ks, without the JT's "capabilities". There a many, many "better" SUVs out there for what the 90%+ use a Wrangler for, for less...

Unless they're trying to do what everyone here has been asking for: make an affordable bare bones version for the masses while they gouge the rest. And please, when voicing your rage against me, at least write "why in blue blazes...";) I also find it interesting that everything on here according...

Quadratec is croking smack. O.K., just maybe a little weed. $3k is low. Maybe on the Sport. Maybe...

Agreed, and the more folks that take a rational, emotion-controlled approach to this Jeep (and any other car, for that matter), the better chance we have of keeping car makers working for us, the consumer, and not the other way around. I hope I'm way off. I hope FCA has a soul and Jeep isn't...

Yup. I think the fact that you're even open to buying a different vehicle disqualifies you in terms of what Jeep is thinking. My feeling, based on a bit more than simple opinion, is that Jeep is marketing this to the "Gladiator or NOTHING!" type buyer. There will be some cross-shoppers that they...

Lockers, 7k+ towing, removable roof, HD brakes and HD Dana Widetrack 44s front and rear, unique frame and suspension set up with Fox shocks front and rear, 4:1 Rock Trac HD 4X4 system, 400w power inverter, all standard kit on the Rubi. Pretty well equipped even without any options. Unless you're...

I would love to see a well optioned Rubi in the low to mid $50ks. But that would give me a real problem: JT or JL? JT seems like a no-brainer, right? So much more capability for the same price. I think a lot of potential JL buyers would see it this way, therefore Jeep would be cannibalizing JL...

C'mon...that was Sgt. Schultz! Geeeeze...

This^, and the fact that the 2.0 isn't selling well (which was the only engine dealers could order for inventory at the end of the year) is leading to high in-stock inventories. Customer orders are still driving sales, so the question really is: what happens when all of the Jeep-obsessed forum...

Slowed to a January record 13,000+ units...

I AM the Wet Blanket! :captain:

Jeep will simply cut back on production of the JL if dealer stock becomes too saturated. The fact is that Jeep sold nearly a quarter of a million JLs last year and broke Wrangler sales records every month, a trend that has continued into January of this year. Modern economics says you don't...

I think you (and maybe I) are the target market for the JT. I think a well optioned non diesel Overland should come in around that price range, though a well optioned Rubi will probably push well into the $60s. THE WET BLANKET :captain: STRIKES AGAIN!

I think you could get it for around $56k...but only after finding a dealer who will do 6% under invoice:(. I think a problem with the diesel is that they're going to require other upgrades when you get the 3.0 (the auto being one of them). I AM the Wet Blanket (new superhero name).:captain:

Too "Terminator/Mad Max" for your taste? Gotta love a rig with a snorkel and low profile tires. Deep water on smooth streets?

No, he didn't say "you're nuts", he said "your nuts". He was commenting on your testicular fortitude when you made such a bold pricing prediction.;)

Yes, and no. While I believe the Gladiator will command a premium, I feel for the most part that will come from Jeep, not dealerships. There will be the isolated cases of gouging coming from large market/high demand dealerships, but those will be the exception. What the JT has going for it that...