Pricing/depreciation on 2024 models versus massively discounted 2023 models

[ShadowsPapa]

We wanted the 2024 for a variety of reasons..... and wanting all the bells & whistles over what the 23 had. Most everything the Mojave X has - is above and beyond the options that I had in my 2016 Canyon (which we traded). We've worked hard over our lifetime and are 'comfortable' to afford it.

We negotiated back-n-forth for a couple days and came to an agreement and we never looked back. Enjoying every minute of it and no regrets!

Sounds familiar.

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[TheDerb]

I completely agree, OP. It makes no sense to me that anyone would order an "X" of either the Mojave or Rubicon when there are such great discounts on the '23s.

My wife has the '24 JL. The screen is neat, but I don't love it.

The "X" comes with... leather and paint matched top and fenders, power seats, and full time 4x4. I've never needed full time 4x4. Fenders come and go. I would use the power seats... exactly once. I'd "set it and forget it" as they say. And for the top, well... I don't think I've ever seen anybody with a painted top and had even a thimble full of envy.

It also comes with a $14,000 increase in price from the cheapest '23 Rubicon in my area to the cheapest '24 Rubicon X. If it had the full-float axles, I'd call it a possibility. But I just really don't see the value.

Even if I couldn't live without the leather seats, I'd get Cat skin and call it a savings.

 

[ShadowsPapa]

Good luck finding a 23 of the level you want with options you want around here. If you want a JT - you buy one of the few 24s on the lot, or order a 24.
People keep talking about the 23s as if they are everywhere, all levels, all options, etc. - good luck with that unless you will accept any JT in any color with any options and any level of JT.

Go "build and price" and pick out a 2023 build and color you want, then go find one.
If you don't care if it's a Sport or Sport S (that's about all that's left in our area) and will take any color - you'll be fine.
I did a build for a 23 Rubicon, pretty much no options except hard top. one close match, otherwise, nothing out there to speak of.
You can get a Sport or Sport S still, but that's about it for the most part.

 

[BlackRuby23]

I completely agree, OP. It makes no sense to me that anyone would order an "X" of either the Mojave or Rubicon when there are such great discounts on the '23s.

My wife has the '24 JL. The screen is neat, but I don't love it.

The "X" comes with... leather and paint matched top and fenders, power seats, and full time 4x4. I've never needed full time 4x4. Fenders come and go. I would use the power seats... exactly once. I'd "set it and forget it" as they say. And for the top, well... I don't think I've ever seen anybody with a painted top and had even a thimble full of envy.

It also comes with a $14,000 increase in price from the cheapest '23 Rubicon in my area to the cheapest '24 Rubicon X. If it had the full-float axles, I'd call it a possibility. But I just really don't see the value.

Even if I couldn't live without the leather seats, I'd get Cat skin and call it a savings.

Yeah, I don't love the look of that thing either. Perfectly happy with my "little 8.4" screen. The prices on some of these "new features" are suspect, in my opinion. This is how they're trying to protect their margins, and also keeping the prices insanely high.

Comparing "value" on a 2024 versus 2023 build may be justification for some to buy, but when the msrp is still high $60ks to mid $70ks for a Jeep Gladiator it's just not going to work long term. That's why sales volume has collapsed even though we remain in the most overheated economy in history. That's a bad omen, in my opinion. Imagine sales volumes during a hard recession.

Manufacturers, not just Stellantis, started producing mostly loaded vehicles, almost forgetting the entry level buyers. Everything went "luxury." I had a hard time finding a less loaded Rubicon that I wanted. I didn't want the leather seats or painted fenders for an extra $3,000, but it was the best price I could find with a hard top. I did not want a soft top.

 

[TheDerb]

Good luck finding a 23 of the level you want with options you want around here. If you want a JT - you buy one of the few 24s on the lot, or order a 24.
People keep talking about the 23s as if they are everywhere, all levels, all options, etc. - good luck with that unless you will accept any JT in any color with any options and any level of JT.

45 minutes from me there is a silver, leather, LED light package, with Adaptive cruise control for $48k. '23 Rubicon.

Building "The same" Rubicon- which in '24 appears to have LED's and Adaptive Cruise Control standard, costs $62k. I just don't see the value, I guess.


https://www.garymathewsmotors.com/n...plink&utm_medium=referral&utm_source=cars.com

https://www.jeep.com/bmo.gladiator....MF,Z1B,TW2,WFV,K7,UBX,SDD,HT1,AJK,AJY,CBQ,23R

 

[Hootbro]

I didn't say the prices were good. I was just saying you can find them at a discount if you looked. Not sure how you took a bath on your Gladiator. KBB on a standard 23 Rubicon with 15K miles is between $42K-$48K for a private sell and $39K-$44K for trade-in and you paid $46K before TT&L. That's not too far off. Any new car is going to lose about 8% as soon as you drive it off the lot which puts your Rubicon you purchased at $46K right at about $42K day one which is normal.

OP started a buyers remorse thread after just buying it and his insurance went up $40 a month. Ever since he has had sour grapes and wants to unload it but cannot come to grips with the reality he will take a bath on it.

This thread is just another in that vein.

 

[BlackRuby23]

OP started a buyers remorse thread after just buying it and his insurance went up $40 a month. Ever since he has had sour grapes and wants to unload it but cannot come to grips with the reality he will take a bath on it.

This thread is just another in that vein.

Perhaps I should update that thread that I am keeping the Jeep for at least a year? UPDATE: I just did.

Why are you hating? This thread seems to be interesting and popular. Furthermore, buyer's remorse after a new car purchase is a real thing, and I don't have to be ashamed of it nor trolled for it. It is estimated over 40% of people get it after a new car purchase. This was a big purchase for me.

 

[Hootbro]

Perhaps I should update that thread that I am keeping the Jeep for at least a year? UPDATE: I just did.
Why are you hating? This thread seems to be interesting and popular. Furthermore, buyer's remorse after a new car purchase is a real thing, and I don't have to be ashamed of it nor trolled for it. It is estimated over 40% of people get it after a new car purchase. This was a big purchase for me.

Hating? Hardly, but this is an enthusiast forum. Glad to hear you are holding on to it. Should grow on you over time.

 

[ShadowsPapa]

45 minutes from me there is a silver, leather, LED light package, with Adaptive cruise control for $48k. '23 Rubicon.

Building "The same" Rubicon- which in '24 appears to have LED's and Adaptive Cruise Control standard, costs $62k. I just don't see the value, I guess.


https://www.garymathewsmotors.com/n...plink&utm_medium=referral&utm_source=cars.com

https://www.jeep.com/bmo.gladiator....MF,Z1B,TW2,WFV,K7,UBX,SDD,HT1,AJK,AJY,CBQ,23R

I can't disagree with your "I just don't see the value"......... it's going to be a personal matter, a personal finance matter, use matter and so on.

There's going to be many who line up with your thinking, and some who won't.
No one can fault you for your own values and needs with a vehicle, I guess is what I'm suggesting.

But me, being picky on the level and color and some other things - it just wouldn't work, and I of course see no reason to "move" from a 22 to a 23. To what end? Start over from my current almost 21,000 miles - and just one model year newer?

Especially for a first time buyer - a 23 is going to make a lot of sense - assuming they can find something they like or can live with.

I've had people comment on my "looking" at the 24s and saying "if you want to trade, why not go 2023" and for me, that's a laughable thing. I have a 2022, why would I do that - and get nothing? (I can't even buy a 2023 Overland so would be forced to jump levels, if I'm going to do that, it will be a jump worth my while.)

They seem to be continuing the discounts on the 23 and I don't see that ending soon (a guess, or opinion, of course) so there's a lot more people who can get into a JT pretty cheaply.

 

[916WI]

45 minutes from me there is a silver, leather, LED light package, with Adaptive cruise control for $48k. '23 Rubicon.

Building "The same" Rubicon- which in '24 appears to have LED's and Adaptive Cruise Control standard, costs $62k. I just don't see the value, I guess.


https://www.garymathewsmotors.com/n...plink&utm_medium=referral&utm_source=cars.com

https://www.jeep.com/bmo.gladiator....MF,Z1B,TW2,WFV,K7,UBX,SDD,HT1,AJK,AJY,CBQ,23R

The silver '23 is actually pretty light on the options. It doesn't have either of the safety packages now standard on the '24. It doesn't have adaptive cruise or auto high beams........

 

[ShadowsPapa]

The silver '23 is actually pretty light on the options. It doesn't have either of the safety packages now standard on the '24. It doesn't have adaptive cruise or auto high beams........

Leather, hardtop and tow package are it (aside from auto transmission).

 

[916WI]

Leather, hardtop and tow package are it (aside from auto transmission).

The lack of the cold weather package and IMHO not the most exciting color combo--silver paint with the flat black fenders and top are probably other reasons it's still on the lot.........It's crazy, but the '23 Rubicons really have to have a MRSP of $70k in order to be considered well optioned......

 

[RHINO79]

Full retail for 24s here.

 

[Geoarch]

From my perspective/point of view:
Why would I trade a 2022 for a 2023 when there are zero differences - and just go one model year newer (can't get Overland in 2023 anyway so that would mean a jump to another level)
The 2024 offers things you can't get in 2023, different combinations, and safety features not in the 2023 models. (Jeep says "and other safety enhancements" along with the added side air bags)

For someone buying for the first time or outright, their perspective will be very different - they may want to get into Gladiator at any level cheaper, but new. So a 2023 may make sense to them. Others may want the added safety and features that are only in 2024 and not 2023 models.



I'm obviously missing something or not thinking of something here - other than the X levels - what new interior? Unless you mean the big screen?
That's all I see different with the interior - big screen, added air bags so you can't use your roll bar sunglasses bags and such.

That's one of the reasons I got a 24 JTR. Many of the options I paid extra for on my 22 JTR MT are now standard plus new side airbags. I also wanted to get away from the clutch and Jeep's playing games with fixing it. As far as the new in or on-dash monitor, that didn't make much difference to me, although there are new features. The 24s still have the silly battery issues. You (or I) just have to watch it more carefully. From someone coming from Tacomas, I love the JTR, except for the battery silliness. There are some other subtle changes I'll put up on a post after another week or so. Some of those changes some won't care about, and others will.

 

[Geoarch]

I didn't say the prices were good. I was just saying you can find them at a discount if you looked. Not sure how you took a bath on your Gladiator. KBB on a standard 23 Rubicon with 15K miles is between $42K-$48K for a private sell and $39K-$44K for trade-in and you paid $46K before TT&L. That's not too far off. Any new car is going to lose about 8% as soon as you drive it off the lot which puts your Rubicon you purchased at $46K right at about $42K day one which is normal.

Yeah, I got 39,000 for my 22 JTR MT with 16,000 miles, and 6% off MSRP for a 24 JTR AT. They did say that MTs don't move off the lots as quickly.

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