Remote Purchasing and Dealer-Added Options

[atw527]

I've been eyeing pretty fully-optioned Rubicons for a few months, skipping over any vehicle not having any of these:

• Trailer–Tow Package
• Cold Weather Group
• Cargo Management Group with Trail Rail System
• Auxiliary Switch Group
• Remote Proximity Keyless Entry

Usually any model that has all that also has LED lighting, safety stuff, leather seats, etc. Don't really care about that stuff so much, but it's fine. So they are usually listed $58k-$60k MSRP. I find that looking for that MSRP is easier than checking all the individual options.

What would be a good offer to make on similar inventory? The few phone calls I've had with local dealers doesn't seem to indicate a willing to budge from their advertised price. Some are as little as $1.8k below to as much as $4.5k below MSRP.

A couple dealers in the Rocky Mountain area have taken the liberty to add lifts, tires, etc to some of the vehicles on their lot. There is one that I like that has 35s preinstalled. Problem is that they raised the MSRP by $2599, not including the $995 upgraded wheel option listed on the sticker...wheels I'll never see. Seems excessive.

A lot of other threads here mention getting a vehicle for x% "below invoice"...how do you know the invoice price?

After reading up on car buying, I was planning on having the most purchasing power at the end of the year, or at least when the 2021 models come out. But with the current situation, maybe that's now? I purchased my first new vehicle in 2008, had it ever since. So it's an unfamiliar process for me. Appreciate any advice.

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[Hootbro]

There is a buyers guide sticky at the top of this forum section. Click on the latest dated guide and it will give you a PDF of the current pricing by model with options.

Listed will be both the invoice price (left column) and MSRP (right column). Basically you are going to have to do some math and take the base pricing and add up the particular options to get the total and using the left column invoice pricing, you will arrive at total invoice pricing. From there, you then subtract your expected below invoice pricing percentages to get the below invoice numbers you are looking for.

https://www.jeepgladiatorforum.com/...adiator-jt-order-guide-updated-monthly.15368/