should have named WILLY'S TRUCK instead of GLADIATOR, #sticker delete

[jeepit]

They should have named it WILLY'S TRUCK instead of GLADIATOR, not a fan of it. #sticker delete

WILLYS JEEP PICKUP TRUCK

JEEP GLADIATOR

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[Dan in Pasadena]

I’m CERTAIN Jeep considered many, many names. Did marketing tests, considered socio-political ramifications of new names or reused older names like Comanche, Honcho, Willys, etc.

A multi billion dollar corporation like them doesnt makes a decision like a new vehicle based on one person’s opinion nor should they.

 

[Lives The Dream]

Have thought this at times as gladiator is designed based off a wrangler and the willys jeep truck was based on the CJ (to keep brand cohesion/capitalize on wartime jeep and make use of design with limited steel stamping depth.)
The original gladiator had no such open jeep design origins.
But I guess "the beautiful brute" had a catchier name- "gladiator" over "jeep truck" (which I guess sounds kinda generic).

 

[WILDHOBO]

And they wanted to be able to use Willy’s as a trim level, which may have influenced the decision.

 

[Sdsteph]

It will always be a Scrambler in my simple mind

 

[Oilburner]

Actually it was called the ‘Jeep Truck’

 

[Gr8Hortoni]

It will always be a Scrambler in my simple mind

Absolutely missed the boat on rebranding a legend.

 

[Chuck]

I would not have enjoyed going in to speak to a salesman saying I wanted to see his Willys!!

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