So I went to the local Jeep dealer today....

[Trickster]

You're scenario is 100% accurate for a good 80% of the women I know and have known in my 60+ years of life. They may have a specific make they think they want, such as a Ford Explorer or Jeep just because a friend has one---but because just about every vehicle has cruise control and power windows it's the color that they care about so no brand loyalty at all.

My wife is dying for a full size Range Rover in Blue [and she'll do so before she ever gets one ] but I can guarantee she'd be thrilled with a Lexus, Jaguar, Lincoln, Cadillac etc etc. She really just cares about it being "higher end" and the color. Which is strange to me because she's about the least pretentious person I know.

Take her to a Volvo dealer, higher end with pretty colours.?

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[Bigbrownpilot]

Only place I would ever buy a new Jeep? Jasper Jeep in Jasper, GA. $249 over factory invoice, no games, knowledgeable sales staff. I believe at one time they sold more Jeeps than anyone. Great parts and service as well. Best auto buying experience ever!

 

[iammacey]

Only place I would ever buy a new Jeep? Jasper Jeep in Jasper, GA. $249 over factory invoice, no games, knowledgeable sales staff. I believe at one time they sold more Jeeps than anyone. Great parts and service as well. Best auto buying experience ever!

It's also no longer Jasper Jeep. Mike sold to Drew Tutton. It's not Tutton CDJR.

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