arneb04
Well-Known Member
I see so many gladiators around me. I see at least 1-2 new ones on my way to work every week with temp tags. People are buying them, but the question I have is when will sales level off. I have to imagine first year sales are slower because people are skeptical about the first year of a new vehicle. Then those who want the latest and greatest get in on it through about year 3-4. And then what. That’s what I’m curious about. The wrangler is well established. They know the sales on it and can pretty reasonably project how many they’ll sell. Right now they outsell the JT by quite a bit so the decision to prioritize makes sense.
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