Super Bowl Jeep ad w/ Harrison Ford

[DirkG]

As a Gen-Xer and a SW nerd, I loved it.

At least Ludacris rocked a Gladiator in the Haagan Daz commercial.

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[Tim. Y.]

https://variety.com/2025/tv/news/harrison-ford-super-bowl-commerical-jeep-1236301991/

 

[brsnow2585]

As a Gen-Xer and a SW nerd, I loved it.

At least Ludacris rocked a Gladiator in the Haagan Daz commercial.

Is

As a Gen-Xer and a SW nerd, I loved it.

At least Ludacris rocked a Gladiator in the Haagan Daz commercial.

Tease at a 2 door gladiator? Takes me back to early 90s s-10 with the jump seats, except that whole panel behind the seat...... Was THE jump seat

 

[2020 SCRAMBLER]

Well done. And classy. Quite a few Easter Eggs in both the script and imagery. An overall good combination of messages - patriotism, wisdom, and selling the vehicles. With a bit of humor thrown in too.

As a marketer by profession, I was impressed - nice job Jeep. And the fact that Jeep produced this from concept to final production in mere weeks and kept it secret makes that much more impressive.

 

[DiehardTory]

The Jeep forums: Where to get your Dose of NEGATIVITY EVERY DAY. As the data from the 80s by Automotive mfg's revealed .. Unhappy people tell 11 Happy tell 3. So you don't like the Jeep commercial and your Jeep.. remember the song verse " Your Decision"

 

[Rubicon Runnin' Bob]

Wow, some of the responses here are unbelievable

I don't understand the negativity towards it, but to each their own

As for me, I liked and enjoyed the commercial

 

[pgiovann]

It was a nice ad and I enjoyed it. Great message regarding who the real heroes are also! By the way, on the Toyota forums people are whining about not having a naturally aspirated V6 anymore
You can't satisfy everyone. I'm a Pentastar fan! Owned one for 8 years in my Grand Cherokee along with the ZF 8 speed - a smooth and 100% reliable combo for 110k miles until I traded it recently. Love my Gladiator!

 

[Shibbyjeep]

Do you think they titled it and he stated "life doesnt come with an owners manual" bc so many people are upset over not getting an owners manual from Jeep?

 

[Shibbyjeep]

Is

Tease at a 2 door gladiator? Takes me back to early 90s s-10 with the jump seats, except that whole panel behind the seat...... Was THE jump seat

Nah its just a no top no doors, and no B pillar Gladiator.

 

[Hootbro]

Decent commercial. Not Bill Murray Groundhog Day caliber, but decent none the less.

 

[Greg_L]

Wow, some of the responses here are unbelievable

I don't understand the negativity towards it, but to each their own

As for me, I liked and enjoyed the commercial

It was a well done commercial.....

My thing against it is......it's the Super Bowl, you're Jeep, and you got Harrison fucking Ford....have some fun with it. It was too serious to me.

Have him reprise a scene of Indiana Jones wheeling over a pile of crushed Cybertrucks....Indy beats the Nazis again!

 

[MudderNuker]

I hate to burst your cult bubble but Jeeps aint just for the red cult.

Of course, the blue cult shouldn't be left out.

 

[Koolcarguy]

Best commercial of the Super Bowl. Thought it was good, even without the Gladiator, But then again I have a JL too.

Agreed best commercial but to me it was more about the Jeep brand I have 7 Jeeps so I'm a fan!

 

[unsocbl]

Good commercial! It was 2nd for me behind the Ram commercial...that one was hilarious

 

[Shibbyjeep]

It was a well done commercial.....

My thing against it is......it's the Super Bowl, you're Jeep, and you got Harrison fucking Ford....have some fun with it. It was too serious to me.

Have him reprise a scene of Indiana Jones wheeling over a pile of crushed Cybertrucks....Indy beats the Nazis again!

So a European country owned brand crushing the most American made brand out there? Your story line is quite confusing.

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