Is Jeep the Marlin of the American Auto Industry?

[Lunentucker]

I agree with the inflation comments, but Jeep has to compete with vehicles in their class, and it's even more competitive when people are very careful about every dollar spent, interest rates, and what they're getting for the money.
A well equipped Nissan or Ford, while not a solid axle flexy off-road monster, brings a lot to the table for the average truck and SUV consumer when compared to a minimally equipped Jeep.

But also, when Jeep and RAM do start discounting brand new vehicles 20% and more, it cripples the used market and infuriates owners who now have a 1-2 year old vehicle with more principle left on their loan that they could spend on a brand new one.

No one expects a modern vehicle's value to appreciate, but they also shouldn't be falling off a cliff before you can finish paying for it.

Jeep needs two levels of trim -
1. I'll build it up myself, so thanks for a reasonably priced starter kit.
2. I'm not interested in in all of that aftermarket work and parts, so you build it out for me and I'll pay the premium.

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[Tsqtomnkaren]

AMC

Been there done that..

 

[yoda13]

Very likely, if Stellantis doesn’t make it, you are looking at VW, Mahindra, or a Chinese company buying jeep. Given those options, I would prefer Stellantis to figure it out.

 

[AustyPosty]

Why does Jeep need to be owned by another company? Jeep could easily survive as an independent brand. Hell, I’d argue Jeep is one of the only reasons Stellantis even has any success. An independent Jeep brand operating solely in America would do just fine.

 

[JW Jeep]

Stellantis screwed the works far as I am concerned. Playing these games with raising msrp out of sight, manufacturing too many and heavily dropping prices !! They screwed the used prices for loyal customers especially anyone that bought a 2022. I have bought quite a few mopars in my time but can’t see ever buying another at least while Stellantis owns this company. I love my Jeep and haven’t had any warranty work done. With that said I will keep it as long as it treats me right ? If any customers agree with me that surely isn’t gonna help any sales in the future ?

 

[WestwallNF104A]

Why does Jeep need to be owned by another company? Jeep could easily survive as an independent brand. Hell, I’d argue Jeep is one of the only reasons Stellantis even has any success. An independent Jeep band operating solely in American would do just fine.

If run properly I agree with you

 

[Sweetums]

Why does Jeep need to be owned by another company? Jeep could easily survive as an independent brand. Hell, I’d argue Jeep is one of the only reasons Stellantis even has any success. An independent Jeep brand operating solely in America would do just fine.

Mostly CAFE regulations. They need to be paired with a sister brand making small eco-cars to keep making inefficient Jeeps.

 

[AustyPosty]

Mostly CAFE regulations. They need to be paired with a sister brand making small eco-cars to keep making inefficient Jeeps.

Well hopefully we can loosen these restrictive CAFE regulations one day soon!

 

[WestwallNF104A]

Mostly CAFE regulations. They need to be paired with a sister brand making small eco-cars to keep making inefficient Jeeps.

Or make a super efficient Jeep.

 

[Sweetums]

Well hopefully we can get rid of these restrictive CAFE regulations one day soon!

Don't hold your breath on that. I'm not mad about CAFE, my city regularly has some of the worst air in the world and I kind of like breathing.

 

[yoda13]

Don't hold your breath on that. I'm not mad about CAFE, my city regularly has some of the worst air in the world and I kind of like breathing.

Don’t smog restrictions have more to do with that?

 

[Sweetums]

Don’t smog restrictions have more to do with that?

CAFE is the Corporate Average Fuel Efficiency standard. Companies have to sell a bunch of efficient cars to be able to sell a few gas guzzlers.

 

[yoda13]

CAFE is the Corporate Average Fuel Efficiency standard. Companies have to sell a bunch of efficient cars to be able to sell a few gas guzzlers.

I know that. I was talking about the clean air!

 

[Sweetums]

Raining the efficiency of the entire lineup helps with the air.

 

[Lunentucker]

CAFE is the Corporate Average Fuel Efficiency standard. Companies have to sell a bunch of efficient cars to be able to sell a few gas guzzlers.

Which is why Nissan dealers were all but giving away Leafs a couple of months ago in Colorado. They have to keep the percentages in compliance or they risk losing it all.

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