Pricing/depreciation on 2024 models versus massively discounted 2023 models

[Geoarch]

I took the MSRP of my 2022 Overland and added the "features" of a Mojave, tried to figure in the power seats, value of the bigger screen and so on, and came out figuring that a Mojave X MSRP is actually cheaper than a 2022 Overland MSRP.
Figure the power seats, wider axles, bigger radio, rear locker, Fox shocks and add that stuff to a 2022 Overland and you end up higher than the MSRP of a 2024 Mojave.
It looks a lot worse because of how things are packaged, but you really get more for the same or lower cost in the end. They just force you into the high end stuff to get some things.

My Overland MSRP was something like 61,xxx
A Mojave X MSRP with the same features is about 69,xxx
Figure that's roughly 8,000 difference, but you get the Mojave X stuff.
With inflation, a 2022 Overland in 2024 would easily be a couple grand higher than the MSRP was in 2022. So figure my exact truck in 2024 would be MSRP of around 63,000 compared to the 61 it was in 2022. That drops the difference down even more.

That's the logic my sales guy, a friend of mine, used for my upgrade from a 22 JTR MT to a 24 JTR AT. They, of course, still made a profit, and I hadn't thought of the impact of inflation on parts.

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[NotSo Bright White]

I too thought that I couldn’t find a 23 that fit my needs. I looked for a month and even went to dealers out of state. Almost purchased a diesel Willys.

When looking at the Jeep corporate website, they would only show a few that were not optioned for my needs. But then I just started going to dealer websites and doing filtered searches. When I discovered the San Leandro CDJR site, the Mojave I found had everything I wanted except a spray in bed liner. They had 10 2023’s and 3 used 22-23 on the lot. At 23.5 percent off sticker, I drove it, allowed them to clean it, paid for it, and drove one hour home. There was no sales pitch, pressure, or slimyness that is associated with buying a new car. Even during the long test ride, the salesman talked about everything but the Jeep. It was so refreshing, it felt wrong. He didn’t even say, “let me ask the sales manager”. After the sale, I did find out that the general manager of the dealership was his uncle. I am still in shock that I own a diesel Rubi and a Mojave and that my wife doesn’t want to drive neither of them. I guess after 34 years, she is a keeper.

 

[D57]

I feel content in that I found a 21 JTR pretty much loaded (LED, leather, 8.4, matching top fenders, spray bedliner, factory MT tires, hard bed cover, aux..) with 1800 miles on it early last year. I now have 37 Toyo MT, 2.5 Clayton, softopper, RH winch plate. I now have 17K miles after just making a 2K trip to AZ last month. Truck is basically still brand new in my eyes and is now 3 years old. Point being, finding a 22 or 23 with very low miles (they’re out there) is a way to get a basically new JT without the massive depreciation. Mine checked all the boxes I was looking for and was barely used.

No regrets on mine, although a steel front bumper would have been nice.

 

[AustinLonghorn]

When looking at the Jeep corporate website, they would only show a few that were not optioned for my needs.

Back in December, a local dealer and I were looking (500 mile radius) for 6MT '23 Mojaves in DealerCONNECT, and even the dealer couldn't see vehicles that were concretely for sale on Auto Trader. At least two 6MT Mojaves in Houston were seemingly invisible to Chrysler (on both DealerCONNECT and the public-facing inventory search feature).

 

[Hootbro]

At least two 6MT Mojaves in Houston were seemingly invisible to Chrysler (on both DealerCONNECT and the public-facing inventory search feature).

They might have been turned down customer orders or other dealership swaps they took in as those sometimes will be ghosted on their inventory systems.

Another thing I have noticed is that some of the local Jeep dealerships that have been forced to only take Wrangler 4XE allocations, will have phantom customer order gas Wranglers on the lot but those never show up on any dealer website or online listings like Autotrader or Cars. com.

 

[AustinLonghorn]

They might have been turned down customer orders or other dealership swaps they took in as those sometimes will be ghosted on their inventory systems.

Ahhh, that would make sense. I think both were "sold" orders on their respective build sheets.

 

[ShadowsPapa]

They might have been turned down customer orders or other dealership swaps they took in as those sometimes will be ghosted on their inventory systems.

14 or so months ago I was looking for a "Purple Jeep" for my wife. I searched the whole country - autotrader, dealer sites, everything from CA to ME to FL to WA (and even AK as we didn't mind another trip up there, to, you name it.
Nothing matched in "purple".

It's sort of a laugh that in the end, the dealer we've worked with for a while had one that a woman had ordered and decided to not follow through. it was a sold order, even had her name in the window sticker. I suspect at first he didn't show it because it was a Rubicon, lacked the advance safety - and was a 4xe. But I didn't filter for that on the internet - I just left it at reign/purple and Wrangler and sorted manually as I looked.

It didn't show up in any web site.
It wasn't a perfect match - I was shooting for a fully loaded 3.6 with all of the safety stuff and no sky view roof, but in any case, it wasn't in the search results.

So there's probably something to that "sold but unsold orders" thing.

I have driven the dealer lots around here - it's just some goofy fun thing for me to "see what's out there" and the 23s and used just aren't there - it's not some dealer BS to get you sold into a more expensive unit - they simply don't exist in great numbers and those that do exist are stripped down models or sports, things they ordered for the lot that never match what I want (or rarely - that danged Mojave was so darned close)

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