Signs the end is near

[T-Rock]

How about $40 for a hat

I am happy to wear it when they pay me $40 to do so.

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[T-Rock]

The ratio of people who own a Jeep as a lifestyle choice or "just in case I need 4wd" versus those who own one to do hard core four wheeling is probably extremely biased toward lifestyle. But after the actual four wheelers are pushed out of the picture by Jeep's marketing and design choices geared toward "lifestyle", Jeep will have an image problem. They will lose the hard-core image that attracted the "lifestyle" crowd in the first place and those people will go looking for vehicles that either have a stronger (and non-poser) image or ones that drive better on paved roads. It is a tough row to hoe. I don't know what the best choice is for them but I wish for once a company would stick to its roots and spend their R&D dollars on increasing the reliability, capability, and maintainability of their existing products versus always spending it on adding new features without ever fixing the problems from the prior year model(s). Jeep is not alone in this. Automobile manufacturers are not alone in this. It is pervasive.

*********** 100% ************* on board with you! As a long time Jeep owner, it is sad to say I honestly do not think I will ever buy another Jeep in my lifetime.

 

[JTGuy]

I really like my JT and the way it's modded. My last one. My next will be a 1/2 ton fully loaded and modded. Or maybe a GX550 if they ever get a good motor. I don't need a Rubicon trail rig, just a Mojave Road one. Doing the BDR's in every state.

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