awraynor
Well-Known Member
- First Name
- Tony
- Joined
- May 1, 2021
- Threads
- 17
- Messages
- 326
- Reaction score
- 357
- Location
- Spartanburg, S.C.
- Vehicle(s)
- 2021 Jeep Gladiator
- Occupation
- Physician Assistant
- Thread starter
- #16
Exactly. The model and process is the problem. The human behavior that process reinforces and thus motivates is a symptom of the problem that we each experience every time we go to buy a vehicle at a dealership. It is an antiquated process seemingly created to disadvantage the consumer at every step. This business model is set up to eek out every last dollar from the consumer, ethics be damned. It is rooted in a time when consumers had very limited access to information and were therefore just grapes for the picking by unscrupulous car dealers. It needs to just go away entirely and be replaced by a customer-centric experience with less emphasis on "the deal" and more on transparency, honesty and fairness.
The current dealership/salesperson/sales manager/F&I office approach has got to be reducing the overall amount of sales by making the process miserable and thus driving at least some number of consumers to buy cars less frequently. I know that is true in my case - if the process were straightforward and customer-focused, I'd definitely buy and sell vehicles more often. I like cars/truck/motorcycles and have the financial resources to acquire them without it hurting too badly. However, as it stands now, I will only put myself through that cr@p if I absolutely have to and therefore the industry gets less of my money than it otherwise would.
I was talking to one of my coworkers about buying my Gladiator. She's a divorcee and said during her first time buying a vehicle by herself she was crying. That's how bad it is.
Thankfully I've watched YouTube channels like Your Auto Advocate and Kevin Hunter The Homework Guy. I'm not a master at these thing, but I did feel more empowered than ever to deal.
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