American Bantam Seeks to Bridge Gap Between UTV and SUV

[TimC]

https://www.atv.com/bantam-weight-a...dium=email&utm_campaign=newsletter-07-21-2022

Looks like a boxy JL

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[Jefe1018]

Those side by sides are getting so big they may as well just get JL sports for what they are paying.

Not saying they’re not cool or capable, I’m just poor.

 

[NachoRuby]

That's totally just a jeep. Bridging the gap between SUVs and ATVs? It's already bridged. Jeeps, Samurais, Scouts, and Broncos (old and new) already bridged that gap long ago, before the terms SUV or ATV were even coined. Even the Mahindra Roxor is really just an old CJ. That's marketing 101 I guess. Pretend you invented something that's been around over 80 years, but charge more for it.

 

[PaJeeper]

That's totally just a jeep. Bridging the gap between SUVs and ATVs? It's already bridged. Jeeps, Samurais, Scouts, and Broncos (old and new) already bridged that gap long ago, before the terms SUV or ATV were even coined. Even the Mahindra Roxor is really just an old CJ. That's marketing 101 I guess. Pretend you invented something that's been around over 80 years, but charge more for it.

Someone obviously has bought the rights to the name Bantam but over 80 years ago Bantam did invent something, the Bantam reconnaissance car which is the 1st “Jeep”

 

[NachoRuby]

Someone obviously has bought the rights to the name Bantam but over 80 years ago Bantam did invent something, the Bantam reconnaissance car which is the 1st “Jeep”

Yup, that's some great Pennsylvania history. But I'm assuming this is in name only.

 

[PaJeeper]

Yup, that's some great Pennsylvania history. But I'm assuming this is in name only.
[/QUOTE

Absolutely but really, the rigs we drive today aren’t produced and sold by the company that “invented” it either. Hell I’d love for someone to buy the IH name and build me a modern scout or for Stellantis to use the Kaiser name and build me a bad ass off-road M715. They didn’t invent them but I’d like to have one. I give them an A for buying the name of an obscure early automaker and trying to build something off the legacy of the name.

 

[peterpilot379]

I know it’s all about the dollar and stock dividends but man I wish Jeep would go old school with the nostalgia and offer the public some renewed versions of those iconic 50s models or similar Willys machines. They did that one jeep for the 75th anniversary of the Willys Jeep. Why not more? Take my money! They say fashion runs full circle. What about with those old curvy lines of automobiles back then. Their comeback is overdue in my opinion.

 

[ShadowsPapa]

Attorney's are standing by........... 3rd parties can't even make windshields for Jeep with the trademarked Jeep image in the lower corner.

 

[Lives The Dream]

Absolutely but really, the rigs we drive today aren’t produced and sold by the company that “invented” it either. Hell I’d love for someone to buy the IH name and build me a modern scout or for Stellantis to use the Kaiser name and build me a bad ass off-road M715. They didn’t invent them but I’d like to have one. I give them an A for buying the name of an obscure early automaker and trying to build something off the legacy of the name.

I believe Volkswagen owns the scout name and is planning something for the market.

By the by, this Bantam has been vaporware for a couple of years, they've had a website for a couple of years but only computer renderings:
https://usabantam.com/#1526368496921-26889b00-20fb


How 'bout Minneapolis Moline? Somebody must own the rights to that name, we need a NTX:

The UTX model is said to be the first 4WD to be dubbed a "jeep".

 

[ShadowsPapa]

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