2020 SCRAMBLER
Well-Known Member
- Joined
- Jul 30, 2018
- Threads
- 13
- Messages
- 465
- Reaction score
- 813
- Location
- Los Angeles
- Vehicle(s)
- 2020 Jeep Gladiator
Mic drop...called it 6 months ago at mid $30s on the base JT!
This truck has to be starting off in the mid $30s and fully optioned with everything and a diesel at mid $50s MSRP. With discounts that get you back under $50K with some negotiation.
At those price points this vehicle has to have fat margins for FCA. So why try to kill sales by trying to milk another $10K per unit out of it. Instead, crank these out in volume at the already fat profit margin and sell every one.
How else could FCA justify all the development and tearing out the JK production line and replacing it with the JT production line if they didn't plan to produce this truck in volume? Otherwise just make the JLs on two lines and forego the JT.
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