33% off the MSRP for 2Q 2525 jeeps.

[BourbonRunner]

No because that included huge dealer discounts etc. A huge difference between a 33% MSRP price cut from the manufacturer.

I see the difference you're drawing in that respect.

With regards to your above comment about margins- certainly. 33% is an insane amount of margin on a vehicle.

But something to keep in mind: Margins are a sliding scale in the manufacturing side. The initial units are more costly as the expenses of tooling, R&D, etc are baked into the pricing. As time goes on and those initial costs get paid for, the margin does increase. Case in point the Ram 1500 classic being sold alongside the current model. FCA was printing money every time they sold a Classic because that tooling, R&D, etc was long since paid for. We could be seeing a similar effect with the JT.

But did it hit 33%? Certainly not.

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[Speeder757]

I see the difference you're drawing in that respect.

With regards to your above comment about margins- certainly. 33% is an insane amount of margin on a vehicle.

But something to keep in mind: Margins are a sliding scale in the manufacturing side. The initial units are more costly as the expenses of tooling, R&D, etc are baked into the pricing. As time goes on and those initial costs get paid for, the margin does increase. Case in point the Ram 1500 classic being sold alongside the current model. FCA was printing money every time they sold a Classic because that tooling, R&D, etc was long since paid for. We could be seeing a similar effect with the JT.

But did it hit 33%? Certainly not.

Jeep already lowered the MSRP price on the 2025 Gladiators this year with a price reduction as well.

 

[BourbonRunner]

Jeep already lowered the MSRP price on the 2025 Gladiators this year with a price reduction as well.

Sure did.

But the skeptic in me thinks thats more of a re-alignment prompted by the dual reality of:

A. they only sold 20K 2024's and 27K 2023s, with about 15k of them being left on lots after the 2024 came out.

B. stiff competition in the form of new models from everyone in the mid-size space debuting within the last year and the JT has been more or less unchanged since its debut.

Much as I like the new UI and black grilles, that's not enough of a mid-cycle refresh to make a splash in the market.

 

[Speeder757]

Sure did.

But the skeptic in me thinks thats more of a re-alignment prompted by the dual reality of:

A. they only sold 20K 2024's and 27K 2023s, with about 15k of them being left on lots after the 2024 came out.

B. stiff competition in the form of new models from everyone in the mid-size space debuting within the last year and the JT has been more or less unchanged since its debut.

Much as I like the new UI and black grilles, that's not enough of a mid-cycle refresh to make a splash in the market.

That's what rebates and sales incentives are for. Not an additional 33% price reduction. The Gladiator also doesn't have the production capacity nor was it ever intended to sell as well as a Tacoma, Ranger, or GM twins. Possibly next gen when it will also share it's platform with the new Dakota but not now.

 

[BourbonRunner]

That's what rebates and sales incentives are for. Not an additional 33% price reduction. The Gladiator also doesn't have the production capacity nor was it ever intended to sell as well as a Tacoma, Ranger, or GM twins. Possibly next gen when it will also share it's platform with the new Dakota but not now.

Again, we agree on a lot. The Gladiator may not have been meant for heavy production but the massive drop-offs in sales year to year are concerning. 40-50K annually shouldn't be too far a stretch- thats in range of the take rates for JL's. They need to do something to get those numbers up and get people interested in it that would be headed to GMC, Ford, Toyota, etc.

 

[Speeder757]

Again, we agree on a lot. The Gladiator may not have been meant for heavy production but the massive drop-offs in sales year to year are concerning. 40-50K annually shouldn't be too far a stretch- thats in range of the take rates for JL's. They need to do something to get those numbers up and get people interested in it that would be headed to GMC, Ford, Toyota, etc.

The Gladiator was always overpriced vs it's other midsize competition. With the current price reduction it's more in line with the market. I predict we will still see the normal rebates and incentives but no more huge MSRP price reductions.

 

[AmishMike]

I’ve been a creeper at my local dealer having eye sex with a Rubicon and Mojave there. They keep dropping prices here and there…..

Eye sex? Is that like skull f-ing, where you pop the eyeball out and F the socket?

 

[GeneralMaximus]

Eye sex? Is that like skull f-ing, where you pop the eyeball out and F the socket?

You Amish have got some weird fetish

 

[Jrgunn5150]

Source? Gladiator already received a price cut this year.

If you're trying to split hairs over verbage, you have the wrong guy, I didn't say a thing about MSRP being lowered.

Stellantis has no choice but to incentivize, rebate, and cut until metal starts moving, period.

The ability to walk out the door with anything in their line up for 30% or more off MSRP, will be here by the end of January, they have to move metal and get their factories working, they have no choice.

 

[Jrgunn5150]

But isnt that what everyone said in Dec of last year?

Wouldn't know, wasn't on the forum, but I paid 32% under MSRP in May.

 

[Speeder757]

If you're trying to split hairs over verbage, you have the wrong guy, I didn't say a thing about MSRP being lowered.

Stellantis has no choice but to incentivize, rebate, and cut until metal starts moving, period.

The ability to walk out the door with anything in their line up for 30% or more off MSRP, will be here by the end of January, they have to move metal and get their factories working, they have no choice.

So your source is actually just your opinion.

 

[Jrgunn5150]

So your source is actually just your opinion.

 

[biodiesel]

That didn't take long, didn't you just get rid of yours? Jeep-aholic lol

We should encourage our fellow brothers and sisters who were led astray and be thankful that @ZeeJay recognizes the error of his ways.

 

[biodiesel]

So your source is actually just your opinion.

I've participated on the forum long enough to know that @Jrgunn5150 has a few insightful things to say, and perhaps he's limited to what he can say in detail, but I wouldn't blow him off. If he's suggesting that 30+ % is imminent, then it might be worth waiting until January to see what happens.

 

[ShrimpHappens]

The Gladiator was always overpriced vs it's other midsize competition.

Yup, they were ever so slightly overpriced from the get-go, even when I got mine in the summer of 2020.

But in the last couple of years it's just gotten outrageous. At least the Tacoma, Ranger, and Colorado have had redesigns to go with their price hikes. The Gladiator got nothing yet still exploded in cost.

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