Gladiator Brochure Digital/Web

[Lanyard]

The risk in teaser campaigns: everyone calls the bluff.

They are going to price it as high as they think they can to manage to volume.

This could also be a calculated loss leader for brands equity and market claims to firm up the brand "Halo".

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[drogers]

Your JT price destiny will be decided by a MBA from Michigan State and a middle age soccer mom.

Most succinct and accurate summary of the situation I’ve seen on JGF yet!

 

[eternus]

price is what killed the cj10 they were aimed at the Aussie market to give toyota a run but were way more expensive & people just bought the toyota they already trusted & loved

This. I am so glad there will be a new Ranger this year and that there is the Bison to compete with as well. I think there will be plenty of mid-size truck options out there to say "hey Jeep, you're not the only option besides Tacoma" and to keep it all competitive. If it was just Colorado v Tacoma v Frontier then the Gladiator could probably run away with a much more ridiculous price tag.

 

[5JeepsAz]

Not a loss leader... Not exorbidantly priced. Pricey but worth it yes...

If this latest round of speculation is true, OTD under 40K is unlikely for Joe JT buyer (low end).

Also known as suicide by Jeep.

 

[BlckJT]

I truly believe this will be a high priced buy. Of course there are options out there but FCA already said the JT will be a small volume sales vehicle (75K units). Ford is doing over 100K units this year, Tacoma over 200K, etc...So open up the pocket book if you’re planning to get one of these low production volume vehicles.

FCA knows they will sell and the price will be premium (not luxury vehicle premium but more than the mid size class options).

 

[Professor57]

For what its worth I contacted a lot of dealers in Louisiana asking for a brochure since no dealerships in my town seemed to have them. A dealer in West Monroe said he had one, and he’d mail it to me. Well, I figured it would never show up, and if it did it wouldn’t have the tool. Boy, was I wrong. Complete with tool it showed up a week later. For that they get first option on my order IF the price is right. I don’t intent to pay 5 grand for the brochure.

He said I could use his name so a big shout out to John Klagholz at Interstate Dodge in West Monroe,LA. He has proven himself, thus far, a stand up guy.

 

[steffen707]

For what its worth I contacted a lot of dealers in Louisiana asking for a brochure since no dealerships in my town seemed to have them. A dealer in West Monroe said he had one, and he’d mail it to me. Well, I figured it would never show up, and if it did it wouldn’t have the tool. Boy, was I wrong. Complete with tool it showed up a week later. For that they get first option on my order IF the price is right. I don’t intent to pay 5 grand for the brochure.

He said I could use his name so a big shout out to John Klagholz at Interstate Dodge in West Monroe,LA. He has proven himself, thus far, a stand up guy.

if he will be reasonable on price below Invoice, i wouldn't mind heading down to Louisiana for my Rubiglator.

 

[drogers]

This. I am so glad there will be a new Ranger this year and that there is the Bison to compete with as well. I think there will be plenty of mid-size truck options out there to say "hey Jeep, you're not the only option besides Tacoma" and to keep it all competitive. If it was just Colorado v Tacoma v Frontier then the Gladiator could probably run away with a much more ridiculous price tag.

Yup - nothing makes my favorite toys better than some real competition. Just look at how the Mustang stagnated until the Challenger and Camaro popped back on the scene.. I’m not saying it was a bad car or anything, but there’s zero doubt in my mind that it’s waaaay better now than it would have been without the SRT8 and ZL1 competition.

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