Mopar reveals 250 limited-production Mopar '24 Jeep Gladiator

[RubiNewbCB]

Hurricane

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[JKenTex]

no diesel no care

" Two-inch Lift Kit with Bilstein Shocks: (P/N 77072468AF for 3.6-liter models: P/N 77072469AF for 3.0-liter diesel models | $2,095)"

Looks like there is/maybe/could be/maybe not/who knows.

 

[JKenTex]

70k and no deisel or V8. SMH Jeep.

"Two-inch Lift Kit with Bilstein Shocks: (P/N 77072468AF for 3.6-liter models: P/N 77072469AF for 3.0-liter diesel models | $2,095)"

Maybe, but a double-knot top secret code is required....to find out if there is, or isn't. :D

 

[Dryfly24]

For $70K. It should come with all the options as standard.

 

[BourbonRunner]

They're getting the (deserved) hate because of the ridiculous 70,000+ price tag, not even fully optioned! No Rubicon should cost anywhere near that. I remember my old man bought himself a brand new 2015 JKU Rubicon Hard Rock, fully optioned out, and the original window sticker ran $41,795 (I know this because we still have it).

That's about $55,290 in 2024 BTW.

Even with the pickup truck tax and a few upgrades, these really shouldn't run more than $60,000. The simple fact is they've gotten exceptionally greedy these last few years.

Thanks UAW!!!

TL:DR-- Jeep has always been a profit center for whichever company owned it and the C-suite knows it, they soak their customers to offset their many other fuckups.

More details:

Although there is absolutely no love lost here for the UAW and it certainly is a major factor, that's not the only reason, and frankly might not even be as large of a reason as we think. Manufacturing costs jumped through the roof the past few years- not just the labor. Everything is 25-30% more expensive down the line since 2019/2020.

But-- Stellantis has made a long series of absolute boneheaded maneuvers in the divisions. That has caused the C-Suite to soak the Jeep and Ram buyers even more than they ordinarily would because those vehicles have always been profit centers. And they know Jeep owners are so (sometimes foolishly) loyal that they'll continue to buy silly special editions that aren't that special like this Mopar Rubicon.

Bottom line: Jeep has always been a cash cow.

When AMC was still independent prior to Renault, Jeep almost always drove sales and kept AMC profitable even though passenger cars were sucking wind. Same goes for when Chrysler took it over and when Daimler merged with Chrysler. It was even rumored that Cerberus considered spinning Jeep off independent from the rest of the former Chrysler Corp before FCA was formed. Reportedly GM was in talks to acquire it at the time.

Sergio Marchionne flat out stated he wanted Chrysler for Jeep (and Ram trucks) and under his leadership they flourished. Quality became a focus and Ram skyrocketed in sales. Jeeps became more reliable and more advanced technologically and build quality improved dramatically. Had he not died there's no telling what sort of company FCA would have become before the PSA merger into Stellantis. (I'd argue that Jeep would have had the Hurricane or earlier Fiat MultiAir Turbo replacing the Pentastar long ago if that was the case along with scores of other neat things. )

Fast forward to the disaster that is the USDM for Stellantis.

--Dodge is losing Durango, Challenger and Charger for upcoming BEV vehicles. 2023 is the last year for that platform and there's tons on lots- still. All that is left that is "new" is the Hornet and that's selling about as well as the Alfa Tonale it shares DNA with.

--Chrysler advertises its self now as "Minivans, Hybrid Minivans and the 300." The 300 is in the same boat as the Challenger and Charger. Will that be cut to just "Minivans and Hybrid Minivans" soon?

--Alfa still hasn't caught mostly because even though the cars are stunningly beautiful they're also mechanical nightmares. Relying on the lackluster CDJR dealer network (and service departments) to sell complicated luxury cars that compete with BMW, Audi and MB is a bad joke.

--Fiat sells only 4 versions of the 500 in the US and its sales are in the septic tank. All other Fiats have been discontinued in the USDM. Maybe the 500e gets some traction as an "affordable" city BEV but I'm not expecting it and neither is the automotive press.

--Maserati sold annually as many cars globally than Chrysler sold in just 4Q23 in the US.

--Jeep doesn't sell the Avenger here, and the rest of the Fiat lineup aside from the Promaster isn't sold here either. Shame because the Alfa Junior is a pretty slick subcompact luxury BEV/HEV SUV (and related to the Avenger).

 

[916WI]

None of what this special edition is about is surprising. I actually like the colors used on this one and the Katzkin seats opposed to the factory leather are of a better quality.
Jeep just did the exact same thing with the Far Out edition in 2023. I was all about getting that one until they released the specs. Somewhat cheap looking flat black stickers and an "off road" package that didn't include aux switches and the inability to order trail cams was total non-sensical. I had to buy a non far out truck to get the equipment one would want to go far out..........totally expected with jeep tho

 

[RubiNewbCB]

TL:DR-- Jeep has always been a profit center for whichever company owned it and the C-suite knows it, they soak their customers to offset their many other fuckups.

More details:

Although there is absolutely no love lost here for the UAW and it certainly is a major factor, that's not the only reason, and frankly might not even be as large of a reason as we think. Manufacturing costs jumped through the roof the past few years- not just the labor. Everything is 25-30% more expensive down the line since 2019/2020.

But-- Stellantis has made a long series of absolute boneheaded maneuvers in the divisions. That has caused the C-Suite to soak the Jeep and Ram buyers even more than they ordinarily would because those vehicles have always been profit centers. And they know Jeep owners are so (sometimes foolishly) loyal that they'll continue to buy silly special editions that aren't that special like this Mopar Rubicon.

Bottom line: Jeep has always been a cash cow.

When AMC was still independent prior to Renault, Jeep almost always drove sales and kept AMC profitable even though passenger cars were sucking wind. Same goes for when Chrysler took it over and when Daimler merged with Chrysler. It was even rumored that Cerberus considered spinning Jeep off independent from the rest of the former Chrysler Corp before FCA was formed. Reportedly GM was in talks to acquire it at the time.

Sergio Marchionne flat out stated he wanted Chrysler for Jeep (and Ram trucks) and under his leadership they flourished. Quality became a focus and Ram skyrocketed in sales. Jeeps became more reliable and more advanced technologically and build quality improved dramatically. Had he not died there's no telling what sort of company FCA would have become before the PSA merger into Stellantis. (I'd argue that Jeep would have had the Hurricane or earlier Fiat MultiAir Turbo replacing the Pentastar long ago if that was the case along with scores of other neat things. )

Fast forward to the disaster that is the USDM for Stellantis.

--Dodge is losing Durango, Challenger and Charger for upcoming BEV vehicles. 2023 is the last year for that platform and there's tons on lots- still. All that is left that is "new" is the Hornet and that's selling about as well as the Alfa Tonale it shares DNA with.

--Chrysler advertises its self now as "Minivans, Hybrid Minivans and the 300." The 300 is in the same boat as the Challenger and Charger. Will that be cut to just "Minivans and Hybrid Minivans" soon?

--Alfa still hasn't caught mostly because even though the cars are stunningly beautiful they're also mechanical nightmares. Relying on the lackluster CDJR dealer network (and service departments) to sell complicated luxury cars that compete with BMW, Audi and MB is a bad joke.

--Fiat sells only 4 versions of the 500 in the US and its sales are in the septic tank. All other Fiats have been discontinued in the USDM. Maybe the 500e gets some traction as an "affordable" city BEV but I'm not expecting it and neither is the automotive press.

--Maserati sold annually as many cars globally than Chrysler sold in just 4Q23 in the US.

--Jeep doesn't sell the Avenger here, and the rest of the Fiat lineup aside from the Promaster isn't sold here either. Shame because the Alfa Junior is a pretty slick subcompact luxury BEV/HEV SUV (and related to the Avenger).

***TLDR***

I get it.

Just cracking jokes.

I have retired family members from UAW and Carpenters Union... grew up in Michigan 80s- early 90s. I have zero love for either as my family in the unions hated em too. There was a time and a place for them.

 

[TheSolarWizard]

Are they the LiteBrite custom billet wheels?

Forged wheels & beadlock rings aint cheap but those can be had for $625 each if you know who to ask

 

[Mr.Wilson]

Mopar Reveals Exclusively Customized, Limited-production Mopar ‘24 Jeep® Gladiator

• Exclusive interior and exterior content transforms Jeep® Gladiator Rubicon for Mopar’s annual factory-vehicle customization program
• Limited-production run of 250 units available for the U.S. market only
• U.S. manufacturer’s suggested retail price for the exclusive Mopar ’24 Jeep Gladiator is $70,295 (excluding $1,895 destination charge)
• Vehicles are arriving in select Jeep dealerships now
• Wide array of Jeep Performance Parts (JPP) is available for off-road enthusiast customers for increased capability

June 5, 2024 , Auburn Hills, Mich. - The Mopar team continues its annual, limited-production, factory-vehicle customization program with a new special-edition model. This year, 250 units of the world’s most off-road capable midsize truck will be built with distinct and exclusive content to create the Mopar ‘24 Jeep® Gladiator.

Built upon a new Rubicon trim, the Mopar ‘24 Gladiator features a menacing black clear-coat exterior carrying one-of-a-kind topographical Rubicon trail graphics on the hood, bed sides and tailgate. The exterior graphics are accented with a red tracer and highlighted with the Jeep Performance Parts (JPP) logo on the hood and bed sides.

Inside the cabin, custom two-tone Katzkin leather seats carry black and Maraschino red surfaces with embossed Omega M Mopar logos in front. A matching Maraschino red center console armrest and seat bolsters provide additional color contrast along with red accent stitching on the steering wheel, seats and instrument panel. A custom serialized Mopar ‘24 badge sits on the leading panel of the center console, just behind the shifter.

“We’re excited to continue our annual factory-vehicle customization program with the new Mopar ‘24 Jeep Gladiator,” said Mike Koval Jr., senior vice president, head of Mopar North America. “Building upon the world’s most off-road capable midsize truck, we know our passionate Jeep customers will enjoy their special limited-edition vehicle that will definitely turn heads within the off-road community.”

Limited production
All 250 units will be built to the same unique specifications for the U.S. market only. The manufacturer’s suggested retail price (MSRP) for the exclusive Mopar ’24 Jeep Gladiator is $70,295 (excluding $1,895 destination charge). Vehicles are arriving in select Jeep dealerships now.

Additional exterior content highlights include:

• Mopar heavy-duty rock rails with step assist
• Triple-hoop grille guard
• Three-piece, body-color hardtop
• Tri-fold hard tonneau cover
• Spray-on bedliner
• Grab handles – front and rear
• Custom Mopar badge on tailgate

Additional interior highlights include:  

• Mopar head liner
• Black sill trim 
• All-weather floor mats

The Mopar ‘24 Gladiator rides on standard 17-inch aluminum wheels with painted black pockets, mounted with Falken all-terrain tires. Power comes courtesy of a 285-horsepower 3.6-liter Pentastar V-6.

Mopar ’24 owner kit and JPP tool kit
Each buyer will receive a Mopar ’24 owner kit that features a personalized certificate of authenticity with serialized vehicle-build number, a special rendering of the vehicle by the Mopar design team and more.

Buyers also receive an 83-piece JPP tool kit presented in an attractive reusable gift box. Dedicated tool pockets provide efficient organization and easy accessibility. The expandable bag provides plenty of room for customers to add their own tools.

Jeep Performance Parts
For Jeep customers looking to increase the on- and off-road capability of their Mopar ‘24 Gladiator or any other Jeep vehicle, JPP has the answer. The following select JPP offerings are designed for off-road enthusiasts to deliver proper fit, form, finish and quality to their Gladiator (shown with part number and U.S MSRP).

Two-inch Lift Kit with Bilstein Shocks: (P/N 77072468AF for 3.6-liter models: P/N 77072469AF for 3.0-liter diesel models | $2,095): The new Bilstein shocks complement increased ground clearance and larger wheels and tires by offering consistent, fade-free performance in all conditions. In addition, a self-adjusting, deflective-disc valve reacts instantly to surface changes, giving the driver maximum control while remote reservoirs increase oil capacity for greater heat dissipation.

Beadlock-capable Wheels (P/N 77073015AA | $485 per wheel): Provide enhanced performance when varying tire pressures might be needed for rock crawling, desert running and other extremely rough terrains. Requires Functional Lock Ring Kit – sold separately.

Beadlock-wheel Functional Lock Ring Kit (P/N P5160154AA | $300 per ring): Ring used to clamp the outer tire bead to the rim to run lower tire pressure for maximum traction.

Tube Door Kit (P/N 77072498AC | $1,545): Kit includes all four doors with door hinges and latches. Constructed of two-inch round steel tubes painted low gloss black, these doors also feature a mirror mounting location like the production doors.
·
Mesh Tube Door Covers (P/N 77072564AA | $337): Mesh covers provide a half-door look and keep vehicle content in the cabin space, while providing additional protection from the elements.

Mirror Kit for Tube Doors (P/N 77072562AB | $279): Kit includes two separately mounted side mirrors that are quickly and easily installed for an enhanced rear view.

Doors Off Mirror Kit (P/N 82215331AC | $498): Kit includes two mirrors with custom mounting brackets finished in powder coat black paint.

Performance Wiper Kit (P/N PW100013AB | $157): Get a cleaner view of the trail or road with new high-performance wiper blades that quickly clear the windshield with less washer fluid.

JPP / Jeep Branded Tool Kit (P/N 82219119AA | $543): This 83-piece professional grade tool kit has a wide variety of tools providing optimal job coverage. Perform repairs at home, in the shop or while out on the trail. The kit includes a heavy-duty JPP-branded canvas attaché tool bag, which is water-resistant, self-repairing zippers and reinforced webbing for strength and durability.

Mopar customization history
The Mopar '24 Jeep Gladiator joins an exclusive club as the latest limited-edition, Mopar-modified vehicle delivered straight from the factory.

In 2010, Mopar produced the first of an ongoing series of limited-edition vehicles, the Mopar '10 Dodge Challenger. Other low-volume, factory-produced Mopar rides have followed: the Mopar '11 Dodge Charger, Mopar '12 Chrysler 300, Mopar '13 Dodge Dart, Mopar '14 Dodge Challenger, Mopar '15 Dodge Charger R/T, Mopar '16 Ram Rebel, Mopar ’17 Dodge Challenger, Mopar ’18 Dodge Durango, Mopar ‘19 Dodge Challenger, Mopar ‘21 Ram 1500, Mopar ‘22 Durango and Mopar ‘23 Dodge Challenger and Dodge Charger.

You must really think we’re all stupid. This is insulting!!

 

[Mr.Wilson]

If you’re lucky!

 

[TinMan2020]

Will these be 20% off in a couple months too? I might trade mine for one if so.

 

[JTGuy]

This kind of stuff will rip the utters right off the cash cow. They need to hire a new marketing department with some seasoned 4x4 people.

 

[RubiNewbCB]

This kind of stuff will rip the utters right off the cash cow. They need to hire a new marketing department with some seasoned 4x4 people.

Like the team that built the first Rubicon

 

[jmr]

Is Jeep Cares on this site?

If so offer the HURRICANE SO and HO engines as a option for the JL/JT platform.
The JT should have been offered with a 5.7L and SRT 392. The mid size Dakota had the 4.7L V8, 5.2L V8 and 5.9L V8. We don't want over priced packages with gaudy looking decals and interiors.

 

[starrskream]

What’s the part number on that bumper with the hoop?

the whole truck is cheesy. Besides the badge and tools you can already do all of that aftermarket for likely less money lol

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